WATConsult adds HMD Global to its client roster

Agency to manage Online Reputation & Digital Listening for brand.

Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the Online Reputation Management (ORM) and Digital Listening duties for HMD Global, the home of Nokia Phones. Headquartered in Finland, Europe, the company has been focusing to scale up its digital footprint across multiple platforms and geographies.

WATConsult bagged the account following a multi-agency pitch and will now handle the brand from its Mumbai office.

As per the mandate, the agency will focus on managing end-to-end ORM for the brand along with Digital and Social Listening duties for its set products. The scope covers all consumer touchpoints including digital media, review sites and e-commerce platforms. Apart from this, the agency will also utilise Image Recognition (IR) and Audio Fingerprinting technologies to enhance the brand’s digital listening efficiencies. This will be done by tracking visual-first content on platforms like Tiktok, YouTube and Instagram, to name a few.

HMD Global CMO – India, Ruchira Jaitly said, “I am excited to have WATConsult on board on this journey. Nokia phones are one of the most trusted and revered consumer tech portfolios in India and I cannot emphasise enough the need for us to continue building this trust into every aspect of our digital marketing efforts as we grow. We hold WATConsult to our highest expectations and know they will help us to maintain and build our credentials with our consumers and fans, bringing top skills and latest tech to the table.”

WATConsult CEO  Heeru Dingra added, “It is our pleasure to have partnered with HMD Global for Nokia Phones, one of the most renowned brands in the mobile segment. This boosts our ORM vertical’s brand bouquet along with our capabilities in technology as we bring in more Artificial Intelligence (AI) into the listening business. With digital and social listening emerging as essential tools for brands, we look forward to assisting them in their digital voyage with the best of our solutions and strategy.” 

Latest Reads
Shoppers Stop MD and CEO Rajiv Suri resigns

NEW DELHI: Shoppers Stop MD and CEO Rajiv Suri has tendered his resignation for personal reasons, effective 25 August 2020 to pursue a career in a company outside India.  The board of directors of the company at its meeting has accepted his resignation and placed on record their appreciation for...

MAM Media and Advertising People
Oppo VP-product Sumit Walia quits

NEW DELHI: Oppo India VP of product and marketing Sumit Walia has put down his papers. Walia joined the company last year April. Prior joining to Oppo India, Walia spent around nine-year stint at Samsung. He had joined the in 2010 as a product manager and left the organisation in 2019 as director....

MAM Media and Advertising People
Ola COO & global CMO Arun Srinivas quits

NEW DELHI: Ola COO and global CMO Arun Srinivas has reportedly stepped down from his position. He had joined the company last year. There are reports that senior VP corporate affairs Sanjiv Reddy has also resigned. Prior to joining to Ola, Srinivas was with West Bridge Capital Partners for two...

MAM Media and Advertising People
Chumbak launches new brand identity

Chumbak, the design-led lifestyle brand, unveiled its new logo today with a digital release. The logo change is part of the larger shift in the positioning of the brand. Chumbak was founded in 2010 by Shubhra Chadha and Vivek Prabhakar with the idea of designing fun souvenirs & collectibles...

MAM Marketing Brands
Kinetic Worldwide launches IOM, an OOH planning tool in the new normal

NEW DELHI: Global player in the out-of-home (OOH) media industry, GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM is Kinetic India’s latest proprietary tool developed fully in-house to help understand audience traffic patterns.

MAM Media and Advertising Out Of Home
Haldiram's campaign for safe customer experience

NEW DELHI: Haldiram’s has launched #HaldiramsCare campaign to promote social distancing for people visiting their favourite and reliable food restaurant outlet. The campaign has been created by Option Designs and is focused on ensuring customer safety by promoting social distancing on ground level...

MAM Media and Advertising Ad Campaigns
Pathkind Diagnostics and Hero Electric launch "Be Safe-Keep safe" testing program

Hero Electric, a pioneer in the electric vehicle industry in India, today announced its Be Safe – Keep Safe program in collaboration with Pathkind Diagnostics – a leader in healthcare and diagnostics. During this COVID crisis, being safe while keeping others safe is very critical. With that in mind...

MAM Marketing MAM
Hyundai releases ‘Haq Hai Humara’ brand anthem

NEW DELHI: Hyundai Motor India Ltd (HMIL) today released an anthem as a tribute to the ‘Indomitable Spirit of India’. The corporate brand anthem ‘Haq Hai Humara’ aims to bring together the people of India and salute their resolve to stand united and stay strong in this unprecedented adverse...

MAM Media and Advertising Ad Campaigns

NEW DELHI: FOSSIL today announced the addition of Disha Patani as its newest celebrity brand ambassador in India. The youth style icon successfully drives her large fan base with her authenticity and sense of fashion that is creative, fresh and modern.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required