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Bajaj Allianz salutes COVID-19 warriors with a compelling video

MUMBAI: The current global COVID-19 pandemic has affected each individual at multiple levels and in various ways across the world. People are seen battling it in hospitals, through self-isolation and in quarantine. But there is an army of people working selflessly to keep them safe - the doctors,...

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Panasonic India's digital campaign crosses 100 million views on YouTube

MUMBAI: Panasonic India’s latest digital campaign for its newly launched IoT (Internet of Things) and AI (Artificial Intelligence)-enabled platform, 'Miraie for Connected Living’, has garnered more than 100 million views on YouTube. The campaign was planned and executed digitally by WATConsult, the...

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Kotak Life bats for women equality in latest digital campaign

MUMBAI: To celebrate International Women's Day theme #EachForEqual over the entire month of March 2020, Kotak Mahindra Life Insurance Company (Kotak Life) launched a digital campaign called #BarabariKaSaath. Women equally support the family in all aspects of day-to-day life – financial and...

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Success depends on conviction and perseverance, not gender: WATConsult CEO Heeru Dingra

MUMBAI: Businesses are no longer male-centered. Women entrepreneurs are attempting to break the glass ceiling and some of them have. Heeru Dingra, CEO of WATConsult, the digital agency from the house Dentsu Aegis Network (DAN), is a strong believer in gender equality and strives to provide equal...

MAM Media and Advertising People
Hershey's Valentine's Day campaign touches over 12 million users on Instagram

This Valentine’s Day Hershey’s chocolates decided to give a twist to the conventional way of expressing love by offering GEN Z the means to express their bond on their favourite go-to social media destination, Instagram. It launched the quirky campaign ‘That’s What We Said’ in the first week of...

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