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Tata Motors, dentsu Play targets premium subscribing OTT audiences

NEW DELHI: The rising trend of cord cutters and streaming surpassing cables, in many economies, has brought with it a new challenge for the advertising sector – that of reaching the audience behind the OTT paywall. With the changing audience behavior and a dramatic increment in over-the-top (OTT)...

MAM Marketing MAM
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Tata Motors' digital campaign vocalising the need for local

MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation...

MAM Media and Advertising Ad Campaigns
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WATConsult, Pigeon India launch #StandByNursingMoms campaign breastfeeding week

NEW DELHI: Aiming to simply extend the brand's support towards nursing mothers, who go through emotional upheaval and uncertainty during this phase of their lives, the campaign was executed as an online social experiment. The central video piece for the campaign was taken live across the social...

MAM Media and Advertising Ad Campaigns
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WATConsult adds UFC® to its client roster

MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the social media mandate for UFC®, the world’s premier mixed martial arts (MMA) organization. UFC®’s global roster features the best MMA athletes representing more than 65...

MAM Media and Advertising Account
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WATConsult finds 70% of internet users to access in local languages by Dec 2020

MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, under its market research division –Recogn, has unveiled its latest report on ‘Digital, Diverse & Multilingual India’. The report maps digital content consumption patterns of...

MAM Media and Advertising Digital Agencies

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