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Bajaj Allianz salutes COVID-19 warriors with a compelling video

MUMBAI: The current global COVID-19 pandemic has affected each individual at multiple levels and in various ways across the world. People are seen battling it in hospitals, through self-isolation and in quarantine. But there is an army of people working selflessly to keep them safe - the doctors,...

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Panasonic India's digital campaign crosses 100 million views on YouTube

MUMBAI: Panasonic India’s latest digital campaign for its newly launched IoT (Internet of Things) and AI (Artificial Intelligence)-enabled platform, 'Miraie for Connected Living’, has garnered more than 100 million views on YouTube. The campaign was planned and executed digitally by WATConsult, the...

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Kotak Life bats for women equality in latest digital campaign

MUMBAI: To celebrate International Women's Day theme #EachForEqual over the entire month of March 2020, Kotak Mahindra Life Insurance Company (Kotak Life) launched a digital campaign called #BarabariKaSaath. Women equally support the family in all aspects of day-to-day life – financial and...

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Success depends on conviction and perseverance, not gender: WATConsult CEO Heeru Dingra

MUMBAI: Businesses are no longer male-centered. Women entrepreneurs are attempting to break the glass ceiling and some of them have. Heeru Dingra, CEO of WATConsult, the digital agency from the house Dentsu Aegis Network (DAN), is a strong believer in gender equality and strives to provide equal...

MAM Media and Advertising People
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Hershey's Valentine's Day campaign touches over 12 million users on Instagram

This Valentine’s Day Hershey’s chocolates decided to give a twist to the conventional way of expressing love by offering GEN Z the means to express their bond on their favourite go-to social media destination, Instagram. It launched the quirky campaign ‘That’s What We Said’ in the first week of...

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