MAM
Report on Shemaroo

Isobar India bags digital mandate for Set Wet

Isobar won the account following a multi-agency pitch

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/07/setwet.jpg?itok=05diXStI

MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Set Wet, a male grooming master brand from Marico Industries.

Isobar won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office.

Commenting on the win, Isobar India chief growth officer Shekhar Mhaskar said, “It’s a pleasure to have Set Wet as one of our marquee clients. With the creative use of digital, which is at the core of everything we do, we will strive to see this partnership go from strength to strength, and partner Set Wet in its progression from a product brand to a grooming brand.” 

Isobar India business head- west Prashant Lodaya added, “Set Wet is a great story waiting to be told through digital. At Isobar, we’ve always believed in doing customer-centric work and Set Wet is a unique opportunity for us to demonstrate that principle.”

Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications. The agency has also been recognised globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant and by Forrester as a Leader for Digital Experiences.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/gaurav_s.jpg?itok=NM2i5ubh
Kantar Public hires Gaurav Sabharwal as India CEO

NEW DELHI: Kantar’s public policy arm Kantar Public has welcomed aboard Gaurav Sabharwal as chief executive officer of India and South Asia, based in New Delhi. Sabharwal was formerly an executive director / associate partner at consulting firm Ernst & Young where he was involved in business,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/ashish_singh.jpg?itok=fpKbm56i
Carat India onboards Ashish Singh as VP - planning

NEW DELHI: Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as vice president - planning. In his new role, Singh will report into Carat India CEO Anita Kotwani, and will lead the agency’s digital mandate for north and east. Singh will focus...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/godrej.jpg?itok=WDZg9xDs
On Women’s Day, Godrej tells us to #ChallengeBiasesWithin

MUMBAI: Mahatma Gandhi famously said – ‘Be the change you want to see in the world’. Exemplifying this powerful message on the occasion of the International Women’s Day 2021, the Godrej Group has released a new digital video campaign #ChallengeBiasesWithin which urges every person irrespective of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/shell.jpg?itok=uBa7tm0w
Shell shines a light on women's quest for mobility

Shell India has unveiled its latest campaign, ‘Great Things Happen When We Move’, which celebrates the indomitable spirit of Indian women, their dreams, and aspirations along with their inspiring journeys. Shell has launched three new brand films that showcase inspirational stories of mobility...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/joy_chatterjee.jpg?itok=bXdYLjtb
Mankind Pharma to go big on modern retail outlets in 2021

NEW DELHI: Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager - sales & marketing Joy Chatterjee told Indiantelevision.com. This will include a growth in its digital marketing activities and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/fb-brands.jpg?itok=lxKkwLjh
Guest column: Post Covid, food hygiene is the top priority for F&B brands

One of the most desirable consequences of Covid2019 has been the increased all-round consciousness for hygiene. And among several types of hygiene such as personal hygiene, environmental hygiene etc which impact our day-to-day lives, food hygiene has naturally emerged as a major issue for...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/w.jpg?itok=Gwp1j0NJ
Women's Day 2021: Brands inspire, bat for gender equality

Every year in the countdown March 8, brands go all out to woo the ‘fairer sex’, leaving no stone unturned. We are bombarded by a plethora of deals for retail therapy and tempting offers for some actual therapy at spas and salons to pamper women this one day of the year.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/nata.jpg?itok=gbQacg50
Central’s new Insta-web series says #WomenWearItBetter

Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ad.jpg?itok=GOEL03Gt
Adidas celebrates Women’s Day with Watch Us Move campaign

In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required