MAM

DDB Mudra Group wins IMC mandate for MMTC-PAMP

The integrated account includes creative, digital, media and PR

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/12/vivek-vishal.jpg?itok=ajpi7QAY

NEW DELHI: DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, India’s top refiner of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the brand will be managed by OMD MudraMax. Public relations  for MMTC-PAMP will be managed by FleishmanHillard.

An industry leader in the B2B space, the forward-looking communication strategy will help establish MMTC-PAMP as a B2C brand by setting up a digital ecosystem that provides a responsible, trustworthy gold and silver purchase journey to the end consumer. This plan will include a widespread consumer awareness initiative, setting up an e-commerce platform for gold purchases, trading and positioning MMTC-PAMP as every Indian’s trusted gold provider.

MMTC-PAMP MD & CEO Vikas Singh said, “We are delighted to have DDB Mudra Group on board as our integrated communication partner. We were impressed by their thought process and strategic vision for MMTC-PAMP and have confidence in the team as we chart out new territories and expand our horizon for the next future growth. MMTC-PAMP is deeply committed to the Indian market and will continue to deliver rich consumer offerings through product innovation and comprehensive customer understanding.”

DDB Mudra Group digital head - North Vishal Mehra said, “Indians have a strong emotional connect to gold. We use it as an investment, we use it for weddings and all other auspicious occasions. Taking this fundamental understanding and using our expertise to create meaningful engagements across all consumer touchpoints is an exciting challenge for us. This is beyond a typical communication mandate, focusing on brand and business growth. We are thankful to the MMTC-PAMP team for the confidence they have in our strategic thinking, creativity, and ability to deliver at scale. And this win is a testament to the collaborative spirit of people and expertise across our group.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627893405465.jpg?itok=y67oBN1h
Glad U Came wins PR mandate for Indulgeo Essentials

MUMBAI: PR and influencer marketing agency, Glad U Came has bagged the PR mandate for Indulgeo Essentials, a luxury organic skincare and haircare brand. The Mumbai-based agency's team will be handling brand enhancement and influencer engagement for the brand.  The agency’s key responsibilities will...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627892643357.jpg?itok=LuozW62l
Specsmakers names industry veteran S Shriram as VP, sales & marketing

Mumbai: Optical retailer Specsmakers has announced the appointment of S Shriram as vice president – sales & marketing with a deep focus on the upcoming business prospects. In his new role, Shriram will oversee store operations, business expansion and handle strategic marketing.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/ruchikaaa.jpg?itok=IG1yKaSB
Luminous Power Technologies elevates Ruchika Gupta to CMO

Mumbai: Luminous Power Technologies has announced the elevation of Ruchika Gupta to chief marketing officer (CMO). She earlier held the position of assistant vice president, marketing communications at the company. According to Luminous, Gupta will now be at the helm of the marketing function and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/sab.jpg?itok=E4_-q0JQ
Genero onboards Subbaraju Alluri as MD for Asia

Global creative platform Genero has announced the appointment of Subbaraju Alluri as managing director (MD) - Asia, based in Singapore. Alluri joins Genero less than a year after joining communications firm Redhill Communications after spending more than 19 years with Grey Group.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/photogrid_plus_1627722831149.jpg?itok=22xU-7KC
Hyundai joins forces with BBC Future for more sustainable world

Mumbai: South Korean automotive major The Hyundai Motor Company will be the exclusive sponsor of BBC Future Planet throughout the month of August. With the sponsorship, the carmaker aims to reach global audiences looking to create a more sustainable world. Launched in February 2020, BBC Future...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/photogrid_plus_1627722678610.jpg?itok=E_owGNAL
Gozoop bags integrated marketing mandate for Saint-Gobain

Mumbai: Gozoop has won the integrated digital marketing mandate for Saint-Gobain for its glass vertical. As part of the mandate, the digital marketing agency will be responsible for social media management as well as digital media planning & performance marketing for the brand. Additionally,...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/fatax.jpg?itok=tJdYtDxz
Bikano ropes in Chhota Bheem for launch of new snack range

Mumbai: Snacks major Bikano has taken the license for one of India’s most popular kids-show characters Chhota Bheem for the launch of its extruded products range under the sub-brand ‘Fatax’. The new offerings include Ringz (masala and tomato flavour), Puffeez, Cheese Balls, Pasta Crunch, and Jungle...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627648759344.jpg?itok=2d5pcKgV
Britannia rolls out new campaign for Milk Bikis Classic relaunch

Mumbai: FMCG major Britannia is all set to bring back the iconic Milk Bikis Classic biscuit to the market, beginning with Tamil Nadu. The relaunch is being supported by an influencer-driven digital campaign ‘An Ode to Simpler Times’ that is currently running across social media platforms including...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/shaiesh.jpg?itok=njj-L-F7
P&G appoints Shailesh Jejurikar as global chief operating officer

Mumbai: Global consumer products major, The Procter & Gamble Company (P&G) has announced the appointment of Shailesh Jejurikar as the global chief operating officer (COO), with effect from 1 October. This is in line with the change at the CEO level with Jon Moeller taking over from David...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required