Mumbai: Merge Infinity Network’s full-service digital advertising alliance, Chimp&z Inc has won the social media marketing mandate for the science-based skincare brand, The Derma Co. The account was won post a multi-agency pitch and will be handled by the agency’s Gurugram office keeping social communications a notch up to drive digital sales.
The agency will also be responsible for social content and product photoshoots, along with creating, managing, and executing end-to-end digital campaigns and strategies.
The Derma Co employs Artificial Intelligence to accurately diagnose consumers' concerns and their team of dermatologists curate regimes to address the issues. The advanced clinical formulations contain potent ingredients in the right concentration that are safe and effective to heal skin concerns, the brand stated. Chimp&z Inc will craft social media strategies for a science-backed filter-free communication with the consumers to highlight the brand’s vision, innovation, and offerings.
On the association, The Derma Co, co-founder, Ghazal Alagh said, “Chimp&z Inc resonates very well with our approach and through this partnership, we aspire to keep our audience engaged on social media and create a paradigm shift in skincare. We are delighted to partner with Chimp&z Inc for handling strategic and creative responsibilities for The Derma Co."
Chimp&z Inc, CEO & co-founder, Angad Singh Manchanda said, "We are elated to work on creating powerful social communications for a brand like The Derma Co, which thrives on making the Indian market vocal, and top-notch in skincare solutions. The dedicated team at Chimp&z Inc is excited to work on their social media amplification front and aspires to achieve game-changing results."