MAM

Zenith bags media mandate for HONOR Smartphones

The mandate includes the mainline media and digital duties of the brand

Tanmay Mohanty

MUMBAI:  Zenith has won the media mandate of HONOR, a global leading smartphone e-brand, in India.  This includes the mainline media and digital duties of the brand. The business was won after a tightly contested multi-agency pitch.

HONOR India CMO Winston Li said, “It was a comprehensive pitch process and among other agencies, we were impressed with Zenith’s approach to drive business results. As a TechChic brand, we were looking for innovative ideas and fresh thinking that matches our style of working, brand and product proposition. We look forward to work with them.”

Zenith India CEO and Publicis Media India global partnerships head Tanmay Mohanty said, “We are tremendously delighted at the win. Zenith will look to leverage its strong ROI+ proposition and  expertise in digital marketing to building market leadership for HONOR. Our focus on the full
consumer journey and a single view across touchpoints  will unlock new opportunities for the brand.”

Working towards their 1+8+N strategy, HONOR recently launched a series of products in smartphone and wearables category - the first pop-up camera smartphone – HONOR 9X, the smart and stylish HONOR MagicWatch 2, versatile HONOR Band 5i and HONOR Sport and Sport Pro Bluetooth Earphones.

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