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Viacom18 & E&Y partner licensing expo, Fashion TV & Universal, etc. to participate

MUMBAI: India Licensing Expo (ILE), India’s first business-to-business brand licensing show, will kickstart in August at Sahara Star in Mumbai and see participation of over 100+ global and domestic brands for retail industry. The show sponsors are Viacom18, Orian Installations, Dream Theatre and Bradford License India.

Ernst & Young are process tabulation partners for India Licensing Awards, concurrent event of ILE 2017.

Viacom 18, Fashion TV, Marie Claire, Universal Music, Mondo TV, JCB, Polaroid, NBA, Sesame Street, Authentic Brands Group, Green Gold Animation, are a few amongst list of top brands participating at the first ever licensing show to be held in the country.

The show will be organised by exclusive licensing media company, License India, and is supported by global licensing body, Licensing Industry Merchandisers’ Association (LIMA), Indo-French Chamber of Commerce and Industry (IFCCI) and Sports Goods Foundation of India.

“We intend to position India Licensing Expo as a dedicated hub where the industry unifies to shop brands for business across all industries. We bring together brands of every kind – sports, character, corporate, music, art, entertainment, for retailers to embed in their business / products," License India chairman Gaurav Marya said.

The exposition displays all kind of licensing opportunities for manufacturers & retailers across products, such as in characters, Chhota Bheem, Peppa Pig, PJ Masks, Dora, Popeye, Motu Patlu, Toki Doki, Jungle Book, Ben 10, Power Puff Girls, Mighty Raju, Sponge Bob, Jumanji movie, Emoji Movie, Sesame Street, and much more. In corporate brands, the galore offers brands like Juicy Couture, Aeropostale, Spyder, Misook, Airwalk, Lamborghini, Compaq, JCB, Fashion TV, University of Oxford, Marie Claire, Absorba, Shell, Pepsi, Mountain Dew, Route 66, Polaroid, Femina Flaunt, Kuber, Mechanix, and much more. Music & Art brands would be Universal Music with wide pool of top artists, MTV, Billboard, Michael Jackson, Marilyn Monroe, Elvis Presley, Romero Britto and much more; and sports properties would be NBA, Delhi Daredevils, Extreme Sports, VOIT, Mancity FC, FC Barcelona, Roland & Garros, Cycle Polo Federation of India, Maui & Sons, Muhammad Ali, Shaq and much more.

Bradford license India director Chitra S. Johri said, “This would be a bigger movement in our domain of licensing, benefitting each product category in actual sense."

ILE has also tied up with Indo-French Chamber of Commerce and Industry (IFCCI). "We look forward to enabling multiple French licensors eyeing Indian market to capitalize and leverage this show,” said IFCCI secretary-general Payal. S. Kanwar.

The conference puts forth a strong panel with industry stalwart’s like Dan Frugtniet (VP-Licensing & Business Development, Nickelodeon, Viacom Consumer Products), Saugato Bhowmick (Head of Viacom18- Consumer Products), Yannick Colaco (MD-NBA), Siddharth Chury (Senior Director – NBA India), Manan Mehta (VP-Marketing & Merchandise, Yashraj Films), Sandeep Dahiya (Director – Brand Extensions, Bennett Coleman & Co. Ltd), Samir Jain (ED & COO, Green Gold Animation), Shivram Saran (AVP & Head Consumer Products, JCB), Roberto Bre (Director, Private Collection, Marie Claire), Rajan Madhu (President, FTV India), Maura Regan (Sr. Vice President, LIMA), Manish Mandhana (CEO, Mandhana Retail – Being Human), Jason Sutton (Director, Polaroid), Jiggy George (Head, LIMA India & CEO, Dream Theatre), Ishmeet Singh (Country Manager, Mattle Toys India), Anurag Sachdeva (Director, Rovio, Angry Birds), Afsar Zaidi (MD, Exceed Entertainment, HRX) and many more. Witness the veterans of licensing industry coming together to discuss the challenges, explore the kind of engagements and further work towards uplifting of the L&M industry as a whole in India.

ILE 2017 ‘exclusively’ also hosts India’s foremost licensing recognition platform, India Licensing Awards 2017 partnered with Marie Claire. Celebrating the best in Indian Licensing Industry, these awards would remain to be one of its kind recognition where the whole fraternity will come together to celebrate excellence, right from the brand owners, brand custodians to entrepreneurial retailers, latest licensees on the block, to raise a toast to outstanding achievements in the industry so far. Judged, curated and tabulated by panel of experts, the awards are supported by Ernst & Young as process partners. With 21 focused categories for licensing fraternity, the awards would acknowledge top brasses of the industry. To name a few categories – Licensor Of The Year (Entertainment, Celebrity, Sports, Corporate, Bollywood, Art, Character, Music), Licensee Of The Year (Apparel, Fashion Accessories, Toys & Games, Gifts & Novelties, Back To School, Electronics, Retail Innovation & Business Concept, Home Décor, FMCG, New Media & Publishing), along with Special Categories like IP Firm Of The Year and Licensing Agent Of The Year.

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