NEW DELHI- Update Geotarget, India’s only regional-focused, narrowcasting TV advertising free-to-air platform, has promoted Prabeer Patankar as head of national sales.

In his new role, Patankar will be responsible for overall national sales and will report to Update Geotarget MD Sharad Alwe. The announcement also emphasises the company’s objective to enable marketers with effective narrowcast services pan India with their 2500+ hyperlocal channels & set-top box solutions.

Prior to this, he led the sales for the north and south region. Patankar was instrumental in building the business ground up in the last 10 years for Update, with his 24 years of experience in media sales and prior engagements in reputed media houses such as HT Media, Herald Publications, and Navabharat Press Pvt. Ltd

Commenting on the appointment Alwe said, “As we look forward to festive & brighter future ahead, we are fast-tracking ‘transformation’ which is true to our DNA over the last 25 years. We are clear on our strategic priorities, strengthening our connections with a growing the universe of clients, agencies, brands, and partners in the marketing ecosystem. To be able to do so, we needed a passionate leader and strong structure within our organization to continue our path to greater success."

On his advanced role, Patankar said, “I am delighted and grateful to Update Geotarget for giving me this opportunity. With brands adapting their strategy to the post COVID environment, they are focusing more than ever on Geo-targeting. NTO has not made their life easy either, shrinking the actual ‘on-ground channel availability’ of their mainstay channels. I think this is our window, our hyper-local channels are more relevant than ever for advertisers. We should see good traction before this financial year ends.”