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IDOS 2016: OTT advertising vs TV advertising

Is Online Video (read: OTT) advertising eating into TV’s share? That was the question posed by the final session of IDOS 2016 held in Goa’s Leela Hotel. The obvious consensus answer from the panelists was a big “no” - and it does not take a genius to reach that conclusion.

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SodaStream criticises ad censorship by UK ad body

MUMBAI: SodaStream International was informed by Clearcast that the company‘s new global ad campaign had been pulled from transmission and would not be permitted to air in the UK market.

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Global ad spend to increase by 4.9% to $465.5 bn in 2012

MUMBAI: Following 3.8 per cent growth in 2011, global ad spend is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to the latest forecast from Strategy Analytics.

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Ofcom launches review of TV advertising trading

MUMBAI: UK media watchdog Ofcom has launched a review into the UK’s TV advertising trading market.

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Ad agencies to explore new revenue streams at MIPCOM

PARIS: It is not just broadcasters and content distributors that are looking to take advantage of MIPCOM. The event which claims to be the worlds largest audiovisual market takes place from 10-14 October in Cannes.

Specials Event Coverage Mipcom

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