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Indian ad industry to grow up to 8% annually on average: Group m forecast

GroupM has released its ‘This Year, Next Year’ global end-of-year forecast that shows a much faster expansion in the advertising industry than previously anticipated (driven primarily by growth in the US, UK, and China).

MAM Media and Advertising AD Agencies
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Ranveer Singh was most visible celebrity during IPL 14: TAM data

Mumbai: The Indian Premier League (IPL) 14th season saw 19 per cent rise in the share of celebrity-endorsed advertisements over the previous season, according to data provided by TAM Media Research. The study included all live matches for IPL 13 and 14 and excluded pre-mid-post programs. Ranveer...

Television TV Channels Viewership
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Global TV advertising market reached $278 billion in 2020

The global television advertising market reached a value of $278 billion in 2020, according to ResearchAndMarkets.com's latest report titled ‘Television Advertising Market: Global Size, Share, Revenue Statistics, Research Report & Forecast 2021-2026’.

Television TV Channels Viewership
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TV ad spend touched Rs 35, 015 crore in 2020 despite pandemic

Despite the pandemic’s devastating blow to businesses worldwide, the Indian media and entertainment sector showed ‘remarkable resilience’, according to PwC’s Global Entertainment and Media Outlook 2021-2025.

Television TV Channels Viewership
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Forecast 2021: Digital to lead marketing industry’s growth story

2020 started off with industry hopes pinned on a robust double-digit growth. Instead, it left the Indian marketing and advertising industry in shambles. Educated estimates peg the sector to have clocked only a one-two per cent growth over 2019 numbers, with traditional advertising taking the...

Specials Forecast