MUMBAI: TikTok, the world's leading short video platform, has collaborated with leading social enterprises, Josh Talks and MASH Project Foundation to build awareness on social issues and mobilise the TikTok community of creators to create larger social impact. As part of the partnership, TikTok conducted a workshop in the city with various NGOs in the country to make them aware of how TikTok can be efficiently utilized as a platform to disseminate information on critical issues, generate support and foster cooperation across the community for social good. The initiative has been launched as part of TikTok For Good, a long-term, integrated engagement initiative recognizing TikTok’s commitment and contribution to India's creative economy as a content platform for social good.
The second workshop concluded in Jaipur yesterday was attended by 74 NGO from sectors such as digital literacy, women empowerment, rural development including health and drinking water and skill development among others. NGOs were educated about how the power of storytelling through a platform such as TikTok can lead to gratification from an online community of supporters as well as drive connections with potential donors and fundraising mechanisms. Some of the prominent NGOs that were present at the session yesterday were - Pratham Infotech Foundation, SEWA Bharat, CUTS International, Barefoot College, Centre for Micro Finance and many more.
TikTok along with Josh Talks, India’s largest social impact media platform and MASH Project Foundation, a social enterprise of changemakers aims to empower NGOs across sectors with the reach and influence of a platform such as TikTok. The goal of this project is to support these NGOs and help generate awareness about critical social issues and mobilise the TikTok community to be a contributor of larger social good.
Nitin Saluja, Director, Public Policy, TikTok India said, “We are humbled with the response that we have received from the national and international NGOs at the workshops. We are very excited about our collaboration with Josh Talks and Mash Project Foundation in our commitment to bring a positive change on pressing social challenges in India. Through this partnership, we want to drive social impact and nudge the social consciousness of our users into becoming responsible individuals of society.”
“The true power of social media is ‘influence’ and TikTok is a testament to this. We believe that social impact can be created by uplifting even the smallest fragments of the society and TikTok allows us to reach out to users/creators across the length and breadth of the country. It is becoming critical to increase engagement with the larger community and enlighten them to become driving forces for social challenges. We are looking forward to inspiring people and coming together to drive social change.” said Supriya Paul, Co-Founder, Josh Talks.
As part of the collaboration, TikTok will be leveraged to share content on the targeted issues through infographics and creative images and videos. First workshop was hosted in New Delhi on July 15th and was attended by 80 national and international NGOs. TikTok, available in 10 major Indian languages, will also be able to narrate past experiences and achievements of the platform, that have inspired the community to create a positive impact in the society.
About TikTok For Good: As one of the fastest-growing social media platforms in the market, TikTok has been able to penetrate the cultural consciousness of India, even as far as Tier-2 and Tier-3 cities, so it is well poised to showcase how it is contributing to the lives of the digitally connected population, connecting the unconnected through content that not only sparks creativity but also transcends boundaries. TikTok for Good is a program that brings this to life by way of various in-app engagement campaigns.
