Report on Hindi News Viewership


Latest News

GUEST COLUMN: How video marketing drives maximum conversions

The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices.

MAM Marketing MAM
Clubhouse names ex-TikTok exec Parijat Kaushik as head of partnerships

Mumbai: Social audio platform Clubhouse has announced its first-ever hire in India by appointing Parijat Kaushik as head of partnerships for the country. This is also the first country-specific appointment by the company outside the United States. In this role, Kaushik will be responsible for...

iWorld Over The Top Services
TikTok tops ad equity charts for second year: Kantar

Mumbai: Data, insights and consulting company Kantar on Thursday released its report titled Media Reactions 2021, the second edition of Kantar’s global ad equity ranking of media channels and media brands. Ad equity refers to the attitudes consumers have towards the advertising experience within...

iWorld Over The Top Services
ZASH set to acquire remaining 20 % stake in TikTok rival Lomotif

Mumbai: ZASH Global Media and Entertainment on Thursday announced it has agreed to acquire the remaining 20 per cent stake in the video-sharing platform, Lomotif. In February, ZASH entered into a definitive agreement to acquire a majority controlling interest in Lomotif.

iWorld Over The Top Services
ByteDance's founder Zhang Yiming to step down by end of 2021

KOLKATA: Chinese giant ByteDance's founder Zhang Yiming has decided to step down as chief executive and move into a key strategy role at the end of 2021. The company which owns the short video platform TikTok will now be led by it's co-founder and head of human resources Liang Rubo. Yiming wrote in...

iWorld Over The Top Services