Latest News

India tops list in requesting TikTok for content restrictions, user info access

MUMBAI: India has topped the list in making the highest number of legal and emergency requests to takedown specific content and to access user information, TikTok said in its first-ever Transparency Report for the first half of 2019 (1 January 2019 to 30 June 2019). A short-video sharing...

iWorld Social Media
90% of new internet users consume regional content in India

According to Google official, 90 per cent of new internet users in India consume content in regional languages. With increasing internet penetration and India being the most internet consumption heavy country with over 530 million users, it is giving content platforms to bag this opportunity and...

iWorld Social Media
#SwagStepChallenge: Pepsi Co India creates a new global record on TikTok

MUMBAI: Pepsi Co India introduced a new spin on its Swag Step Challenge with the super hit movie franchise Dabangg 3 creating a new global record on short-video platform TikTok. According to a press statement, the challenge is one of the first motion-triggered challenge created by a brand on the...

MAM Marketing MAM
Esports, streaming wars, shopvertising to dominate digital media trends in 2020

Technology will continue to disrupt and reshape the digital media industry in 2020, presenting new opportunities and challenges for advertisers and media owners. While digital media will continue to grow globally, the coming of new technologies, platforms and digital touch points will force...

iWorld Over The Top Services
Graphic India's '18 Days: The Mahabharata' comic garners 20 mn views on Tiktok

MUMBAI: Graphic India, India’s leading character entertainment creator for original superheroes and TikTok, the world’s leading short video platform, launched short-form comic book - 18 Days: The Mahabharata, and Graphic’s female super-heroine series, DEVI on TikTok. The graphic books garnered a...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required