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ByteDance plans to invest in Indian content startups

MUMBAI: ByteDance, the parent company of popular video sharing app TikTok, has plans to delve deeper into the Indian content market. In order to create a bouquet of apps to target new audiences, the Chinese company will invest in Indian content startups. As per a Mint report, ByteDance has set up a...

iWorld Social Media
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Lay’s Wavez campaign on Tiktok gathers 2 bn views within 3 days of launch

MUMBAI: Lay’s, one of India’s leading potato chips brands, received an overwhelming response on TikTok for its Wavez4India Challenge. Launched by Yuvraj Singh, one of India’s favourite cricketers and Shakti Mohan, the country’s dancing sensation, the challenge received over 2 billion views in just...

MAM Media and Advertising Ad Campaigns
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TikTok Partners with National Skill Development Corporation (NSDC) to support Skill Development in India and celebrate World Youth Skills Day 2019

MUMBAI: TikTok, the world's leading short video platform, and National Skill Development Corporation (NSDC) have partnered to support Skill Development in India and celebrate World Youth Skills Day 2019. As part of the collaboration, NSDC (@skillindiaofficial) has joined TikTok to leverage the...

MAM Marketing MAM
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Lay's Creates Wavez On TikTok

MUMBAI: You dance when you are happy. You dance alone. You dance when you want to have more fun or simply when you are not yet done! It’s the easiest of all, and the trendiest amongst all – a simple wave can go much beyond. So, can you Wavez?

MAM Marketing MAM
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Influencer-led brand marketing is the way to target GenZ and millennials

In terms of media consumption patterns GenZ has the lowest attention span, which comes to only eight seconds and video being the viewers’ choice of content consumption, one-third of them watch videos for at least an hour a day.

MAM Marketing Brands

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