MAM

This Valentine’s Day, Cadbury Dairy Milk Silk urges consumers to go beyond their limits

The campaign was conceived to nudge Gen Z

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/13/silk.jpg?itok=7undl-K8

MUMBAI: Cadbury Dairy Milk Silk and Valentine's Day have a strong relationship going for almost a decade. CDM Silk has, over the years, helped many young and old to communicate their true feelings to their significant other with the very simple "Say it with Silk" approach during Valentine's Day.

Having journeyed with the consumers, making each Valentine’s Day special, it was time for the brand to move the love game a notch up. "How far will you go for love?" was conceived to nudge Gen Z to try and go beyond the usual and make it special for their partner this Valentines. 

This year’s Cadbury Dairy Milk Silk Valentine's Day campaign has at its heart a video along with high impact outdoors, digital and in-store promotions, etc. 

Commenting on the strategy for this Valentine’s Day, Mondelez India director marketing chocolates Anil Viswanathan: “We have received great admiration with the Pop Your Heart campaign over the couple of years and we are thrilled to take it into its third year. As leaders of the chocolate category in India, we attempt to identify new occasions and offer innovative ways for customers to convey their emotion with our products. These simple yet impactful ways help us to stay connected with our consumers. We hope our new heartwarming film and other exciting bundle on eCommerce will urge our consumers to go beyond their limits, for their loved ones, this Valentine’s Day.”

According to Ogilvy India senior executive creative director Zenobia Pithawalla and executive creative director Mihir Chanchani: “The task was to make Cadbury Dairy Milk Silk Heart Pop an integral part of every couple's Valentine Day Celebration. To do so, in our film the protagonist creates a magical moment which sets as a perfect background for the heart pop moment. Our film ends on question How far will you go for love?”

Ogilvy India head of strategic planning Ganapathy Balagopalan: "We discovered young people don't do enough to show the special someone in their life how they truly feel about them. This campaign encourages them to go the extra distance and make the special someone in their lives feel truly special on Valentine's day. It sharply positions the brand as a romantic symbol and has the potential to turn it into a cultural icon.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/kfc.jpg?itok=EJF0QYTl
KFC’s super 7 days are here!

NEW DELHI: KFC India presents The Super 7 Days - a week of jaw-dropping discounts and irresistible combos of your KFC favourites! Yes, you heard that right. With savings of up to 42%, and unmatched value and variety, these Super 7 Days are everything that a KFC-lover wished for. From August 10th to...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/sam.jpg?itok=0QA7NqLZ
Advertising veteran Sam Balsara demands stimulus package from government

NEW DELHI:  Lamenting the lack of support from Indian government, and Madison Communications founder and CMD Sam Balsara demanded a stimulus package for the advertising industry. He was speaking to Governance Now MD Kailashnath Adhikari on ‘Impact of Covid-19 on media and entertainment industry and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/csk.jpg?itok=O7D_OVhe
Equitas Small Finance Bank Limited is now the official retail banking partner of Chennai Super Kings

Equitas Small Finance Bank Limited (the “Bank”), the largest small finance bank ("SFB") in India in terms of number of banking outlets as of March 31, 2019 (Source: CRISIL report), becomes the official retail banking partner for Chennai Super Kings. The Bank becomes the official retail banking...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/war.jpg?itok=PeFJihCI
WATConsult, Pigeon India launch #StandByNursingMoms campaign breastfeeding week

NEW DELHI: Aiming to simply extend the brand's support towards nursing mothers, who go through emotional upheaval and uncertainty during this phase of their lives, the campaign was executed as an online social experiment. The central video piece for the campaign was taken live across the social...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/oram.jpg?itok=KlV7OYBw
Ormax Media launches India’s first Approval Rating Poll of Prime Minister & Chief Ministers

NEW DELHI: Media consulting firm Ormax Media has announced the launch of The Ormax Prime Minister & Chief Minister Approval Rating. Based on continuous nationwide tracking across 22 states and one Union Territory, the polling tool covers 275+ cities and towns in India, with a monthly sample...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/bayc.jpg?itok=JcnjfLLs
BARC week 30: Rummy Circle returns to the list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 25 July to 31 July 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/budwiser.jpg?itok=aixsETSQ
Budweiser 0.0 launches #RuleTheNew initiative in association with Zoya Akhtar and Jay Oza

NEW DELHI: In a bid to inspire and empower consumers to safely adapt to the new normal, Budweiser 0.0 has unified creator communities and individuals across the country in its latest initiative called ‘Rule the New’. As we press play on our lives, individuals across the country are eager to step...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/boss.jpg?itok=8FTu7Chb
Jubilant FoodWorks forays into FMCG category with 'ChefBoss'

Jubilant FoodWorks Ltd (JFL), one of the largest foodservice companies in India and master franchisee of Domino's Pizza and Dunkin' Donuts, today announced its entry into the Rs 500 crore ready-to-cook segment with the launch of a new brand, 'ChefBoss'.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/nishant_kashikar.jpg?itok=bBsOjcU_
Tourism Australia says need of the hour is to educate customers

NEW DELHI: Since the announcement of various unlock phases, business and economic activities have gradually resumed. However, the future is still uncertain for the tourism industry. In a bid to stay afloat amid Covid2019, the travel industry is seeking new ways to engage customers. According to...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required