This Father's Day, brands tip their hats to Dads who know best
Raise a toast to the unique paternal bond via heart-tugging creatives.
Mumbai: Dad-A son’s first hero, a daughter’s first love. They are the warm, enduring presence in one’s life who always have one’s back- even if he may not say so, in so many words. The guiding influencer, who many-a-times put our needs before their own. That’s the indefinable role fathers play in their children’s lives.
Needless to say, the intangible, most often unspoken bond that one shares with one’s father needs to be celebrated every day. But internationally, the third Sunday in June is what’s especially celebrated as Father’s Day every year-an occasion for the renewal of the love and gratitude we bear to our fathers.
This year, it falls on June 20. And as with every special day, we have brands celebrating fatherhood and raising a toast to the paternal bond with heart-tugging campaigns. So here goes for all the wonderful dads out there!
Mankind Pharma
'This Father’s Day, the Pharma company’s Health OK strikes a chord with an emotional campaign, that shows how as we grow older, our relationship with our parents, especially with our father changes, in which so many things are left unexpressed. The film urges viewers to stop, think and help rebuild the lost bond with their fathers by communicating and expressing the unspoken words of shared love.#ExpressTheToughlove
VAIO
The laptop brand has come up with a beautiful video that depicts a father’s journey as the child grows – right from teaching a child the first school lessons to crucial business lessons. Dads are the invaluable force that pushes us to do better, live better, be better in whatever we aspire to be.
Mamypoko pants
The Diaper brand unveiled a new campaign ahead of Father’s Day titled #PapasWhoKnow, highlighting the fact that in today’s modern times, dads are trying to be equally involved in raising a child. Just as mothers are handling both work and households, fathers too contribute to the child’s overall growth and development. The short ad film, executed and conceptualised by Grapes Digital reinforces this fact by saying ‘Happy fathers day to all the papas who know as much as the mummas! ‘
CARS24
The e-commerce platform for pre-owned vehicles rolled out its latest campaign- Kyuki Papa Sab Jaante Hain- through a poetic video to show some love to the big man on Father’s Day. The video conceptualised by writer Amandeep Singh, directed by Namit Nath, and starring actor Varun Sharma talks about the underrated, unsaid bond sons share with their fathers.
Bombay Shaving Company
In a world overwhelmed with myriad product options across categories, it has become easy to find a quick gift for someone. But a gift must symbolize how one feels about the recipient, knows and cares about them. This is what the creative by Bombay Shaving Company aims to capture. The personalised gifting shows how well you know someone, and reflects the thought you have invested in to ensure the gift is something they will love and treasure and how thoughtful gifts strengthen the relationship between a father & child.
Prega News
During these trying times, it has become more important to stay connected with each other and celebrate such special occasions- more so for Dads who are always there for us. Prega news teamed up with actor Anushka Sharma, who talks about the unique role dads play in our lives in this short video and encourages each one of us to do something special for their fathers and make the day unforgettable for them.
And if you have your father next to you this Father’s Day, Streaming service Lionsgate Play has handpicked a few movies you can binge-watch with your old man, giving you all the more reason to spend quality time with him. Get some popcorn and cocktail ready to embark on a journey of laughter and emotions with the best of cinema curated by the platform.
