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Team Pumpkin retains its digital mandate for Prega News

A 360-degree brand solution and digital agency, Team Pumpkin retains its digital mandate for Prega News. Team Pumpkin has been handling the account for Mankind Pharma’s Prega News for a long time. As a part of the mandate, the digital agency will continue its role in handling social media.

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Mankind Pharma launches Docflix, an OTT platform for doctors

Mumbai: The leading pharmaceutical company Mankind Pharma has announced the launch of Docflix, an OTT platform only for doctors. Along with building scientific content through the expert team of doctors, Mankind Pharma has also hired the National Institute of Design pass-outs team to ensure the...

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Working towards increasing penetration of kits from 17% to 26% by 2026: Prega News’ Joy Chatterjee

MUMBAI : Mothers everywhere and, perhaps, more so in India are held to unreasonably high standards, wherein they are expected to lean in at work whilst remaining primarily responsible for the domestic front. This perennial balancing act leads to an intense pressure to ‘perfectly’ manage both work...

MAM Marketing MAM
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Prega News embraces imperfection of a mother in latest campaign

Mumbai: To embrace the imperfection of a mother on this Mother's Day, Mankind Pharma brand Prega News has launched a new campaign called #SheIsImperfectlyPerfect.  The video campaign advocates that it's completely fine to be not so perfect. The film breaks the stereotypical image of a mother who...

MAM Media and Advertising Ad Campaigns
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Prega News bats for regional markets with influencer campaign

Mumbai: In a bid to further penetrate into the Hindi-speaking and South markets, Mankind Pharma’s pregnancy detection brand Prega News has launched an influencer campaign. The brand roped in 21 regional mom bloggers and content creators to initiate conversations around the usage and recommendation...

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