The Visual House launches 'Thank You, Force' video expressing gratitude to our frontline workers

The campaign is shot entirely at home

MUMBAI: The Visual House a production house and an integrated communication agency, has launched a ‘Thank You, Force’ video in recognition of the generous spirit of the country’s unsung heroes during these difficult times.

In today’s times when the whole world has been brought to a standstill by the Covid2019 pandemic, we all have found a source of hope and bravery in our frontline workers. Doctors, police personnel, delivery guys, healthcare workers have all come together, putting their own lives at risk, to ensure that we all stay safe and healthy. And for all their work and efforts, all we can offer them is a sincere and heartfelt thank you, which is exactly what this video aspires to do.

The video titled Thank You, Force is shot entirely at home, following the restrictions of the lockdown. The video features a conversation between six children who come to realize how we all find ourselves today in a unique situation, which is similar to that of a war and how our frontline workers today are the forces protecting all of us. The video draws the parallel between the armed forces and our COVID forces. These children then go on to thank all the workers for their bravery, hard work and efforts. The video thus encourages the audience to join in to salute the spirit and courage of these incredible workers. 

Link to the video: 

Commenting on the launch of the video,The Visual House founder and CEO Deepmala says, “The video shows how good, heartfelt stories are needed today more than ever to bring people together. Focused on the significant work that front line workers are engaged in, the video touches an emotional chord with the audience. It also reminds them of a pertinent question – these children have done their best by recognizing the incredible work of our COVID forces, have you?”

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