Mumbai: The U.K. headquartered entertainment marketing, The SMC Group has announced its operation in India in a strategic partnership with El Sol Strategic Consultants (ESSC), a full-service brand consultancy. Through this venture, The SMC Group aims to unite companies and talent together in India and establish brands via engrossing avenues of sonic marketing, gaming, and e-sports. ESSC's founder & CEO Elisha Saigal will take on the baton to represent SMC in India.
The association will enable The SMC Group to lay the groundwork for its initiatives in India whilst also providing ESSC clients access to a global network of artists and global talent from across countries.
“We are forging an exciting partnership through this unison as SMC India – one that is essential to local industries to create valuable opportunities for brands from across sectors," said The SMC Group CEO Maurice Hamilton. "With El Sol Strategic Consultants’ strong foundation and network in PR, social media marketing along with influence and celebrity outreach, SMC India will explore modern marketing via gaming, sonic, and e-sports. The workshop with El Sol Strategic Consultants is the first of many initiatives to strengthen our talent and our presence not only locally but also globally and we look forward to what the association has in store for us.”
Speaking on the partnership, Saigal said, “We are elated to be partnering with the SMC group in a long-term association as SMC India. With the newly-formed SMC India, we are now adding a new vertical to our existing business. Keeping in mind the constantly evolving modern marketing trends, SMC India will introduce Indian brands to exciting facets of sonic, gaming & e-sports marketing and provide brands in India, access to talent from across 16 countries."
To kick start its operations in India, an introductory workshop on the latest trends and the various marketing, branding, engagement opportunities that can be leveraged by brands, and agencies through the medium of gaming and e-sports will be hosted on 30 June at 5pm.
The two-hour session will be conducted by SMC Gaming directors Nick Smith and Romain Tixier who bring with them a plethora of experience in the global gaming and esports space.
