MUMBAI: Star Movies is pushing its Friday evening flick with an innovative campaign this week. While it may be hard put to bring Reese Witherspoon down for the event, the channel will bring a Ms. Legally Blonde to Barista outlets in Mumbai and Delhi on Thursday.

All Barista-goers have to do is spot the blonde beauty, pretty in pink, walk up to her and tell her on which channel the movie Legally Blonde is being aired on. For those who are still wondering, the Witherspoon starrer will be telecast on Star Movies at 9 pm this Friday.

The promotion is as simple as befits the traditional description of blondes. There are prizes on the spot for those who answer the question right, including some exclusive merchandise from Star Movies. If one is smart enough to answer another question of Ms. Legally Blonde, then one is entitled to another 'fabulous prize', again on the spot.