MAM

Snapdeal’s Brand Registry helps sellers protect their registered brands

More than 1000 brands signed up for the registry

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/15/snapdeal.jpg?itok=Qe8ypxbS

MUMBAI: Snapdeal, India’s largest value-focused online marketplace, is scaling up its brand registry program, which helps protect sellers having their own registered brands from brand infringements on its marketplace.

Snapdeal has more than 500,000 registered sellers, who together have more than 200 million listings on the platform. Snapdeal is a pure marketplace and all products are listed and sold by third party, independent sellers.

According to a Snapdeal spokesperson, “Many of the sellers have successfully developed their own brands for online sales. The success of these brands leaves them open to the threat of their brand name being misused by those looking to sell lookalike products under the same name.”

To assist such brands, Snapdeal runs a program whereby sellers on Snapdeal having their own registered brand name, trademarks etc. get exclusive rights to sell their product in the relevant categories on the Snapdeal marketplace. 

More than 1000 brands are now part of the registry. These include brands like Wolphy (Fitness Equipment), Tanishka Fabs (Bed Linen), Voylla (fashion jewelry), Bentag (Electronics) - all of whom have a strong online presence in their respective categories.

Many of these brands have been bestsellers in Snapdeal’s recent Diwali Sale, which saw business volumes double in 120 cities across India, with 90% of the sales coming from non-metro cities.

Snapdeal’s focus is on the value-conscious segment, which comprises emerging brands and the unbranded segment. The unbranded market in India is worth ~ USD 160 Billion and is now starting to come online in a big way to meet the demand of buyers from non-metro cities.

The emerging brands focus on serving the unmet needs of buyers by focusing primarily on the functional attributes and with a pricing strategy that doesn’t include large brand premiums. 

The online markets present an opportunity to create brands in an efficient way without the need to invest in mega advertising campaigns or a network of physical stores. In fact, India is now witnessing the emergence of many online-only brands, mirroring the trend in China, where many brands have chosen not to explore the physical markets while establishing new lines of products, especially in personal care, food and home products.

According to a Snapdeal Spokesperson, “The program is aimed at helping SMEs create and grow their own brands. This initiative strongly supports, domestic “Made-in-India” brands in their online growth. We are happy to be able to support these brands right from the initial stages of their journey.”

Snapdeal’s Brand Registry is expected to scale up to include more than 5000 emerging brands by March 2020.

Snapdeal also operates “Brand Shield”, which offers a single point of contact for brands to report suspected counterfeit products being sold on the Snapdeal platform. Brand Shield offers a fast-track one-day delisting process for verified complaints. The program has significantly boosted collaboration between brands and the marketplace in on-going and successful efforts to weed out sellers who peddle counterfeits on online platforms.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/global.jpg?itok=30yNddqZ
Global Communications Alliance: Markus Hilse from navos is newly elected chair

NEW DELHI: The Global Communications Alliance (GCA), a network of 15 independent communications agencies covering four continents and 21 countries, has announced that Markus Hilse, managing director of navos - Public Dialogue Consultants (Germany) has been newly elected as chair. Mavcomm Consulting...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/Basant%20Dhawan.jpg?itok=bfCLpnnD
TCM appoints Basant Dhawan as chief executive officer

NEW DELHI: TCM, a full-service sports marketing and management company f has appointed Basant Dhawan as CEO.  Dhawan will be responsible for leading all the existing business verticals of TCM – sports consultancy, domestic league rights, in-stadia rights, athlete representation, sponsorship...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/Tonic.jpg?itok=Qp2ue2Xk
Tonic Worldwide launches personalised video marketing solution for brands

NEW DELHI: Tonic Worldwide, a digital-first creative agency, has launched an AI-driven Personalized Video Marketing Solution for brands, as an extension of its already existing snackable video content division 'TWIP' - Tonic Worldwide Intuitive Programming. The collaboration with Vidz.ai will...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/qq.jpg?itok=qsKxDBmN
Vikram Hemdev joins Laqshya Hyderabad Airport Media as COO

Laqshya Media Group has announced the appointment of Vikram Hemdev as COO – Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/sbi.jpg?itok=Vc6reG6J
SBI General Insurance unveils new brand identity

SBI General Insurance announced the launch of its new corporate brand identity with redesigned logo and the tagline. The identity change comes at a time when the company has completed a decade of operations and is upgrading its service offerings to suit all customers.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/Print%20media.jpg?itok=8XpYlUIN
Print media to get back on its feet sooner than expected

NEW DELHI: While print media lost around 80 per cent of its advertising revenue during the Covid2019 period, it made for the lost monies by reducing the number of pages in its supplements, thus minimizing the bad impact on business, shared Dainik Bhaskar Group promoter director Girish Agarwal in a...

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/kiranas.jpg?itok=B7jhNqW_
The modest kirana and its pandemic-induced evolution

NEW DELHI: Sixty-nine-year-old Tejinder Singh, the owner of a kirana store in Ghaziabad, opens his shop at the crack of dawn every morning without fail for the last 21 years.  Not much has changed for him apart from the fact that Singh, and his store, faced a little cash crunch during the initial...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/Shivendra%20Nigam.jpg?itok=qG8ngdYf
Aim to reach 70- 80% revenue in July: Cantabil’s Shivendra Nigam

NEW DELHI: The apparel industry was one of the hard-hit ones as e-commerce halted and people were locked at home and in no need for new clothes. Now, brands are aggressively pushing to get back consumers to stores and re-build consumer sentiments. Indiantelevision.com had a fireside chat with...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/Yamaha.jpg?itok=XIKNTr-e
Yamaha celebrates heritage during the 65th anniversary

MUMBAI: Yamaha Motor India (YMI) Group celebrated the 65th anniversary along with the global businesses under the Yamaha Motor Company (YMC) Ltd. with its HERITAGE of unique mobility solutions including two-wheelers, groundbreaking technologies and racing legacy. The company has planned various...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required