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Snapdeal takes a dig at brand hype to highlight its value proposition

KOLKATA: E-commerce player Snapdeal has rolled out a new campaign - Brand Waali Quality, Bazaar Waali Deal, which seeks to disrupt the notion that only expensive products offer good quality. In a straightforward manner, it communicates Snapdeal’s unique value proposition - good quality at low...

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Snapdeal drums up FSSAI’s Eat Right India movement

NEW DELHI: E-commerce platform Snapdeal has joined forces with the ministry of health & family welfare to generate awareness about the Eat Right India movement being led by the Food Safety and Standards Authority of India (FSSAI). Starting today, Snapdeal orders that are daily shipped to reach...

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Snapdeal targets low-end value shoppers in strategic shift

KOLKATA: It has been more than six months since the onset of the pandemic. While most businesses have taken a major hit, e-commerce has been have a rollicking time with a further boost projected during this festive season.

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Snapdeal establishes new logistics hubs

E-commerce platform Snapdeal has expanded its nationwide logistics network. It has by opened eight new centres at manufacturing hubs that are located across cities in India. The new centres are part of a pre-Diwali increase in capacity initiative to cater to the festive spike in volumes.

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This Independence Day, brands celebrate spirit of frontline workers

NEW DELHI: Today, when India celebrates its 74th Independence Day, brands managed to engrave the patriotic sentiment through video campaigns on various social media platforms. Some brands took this as an opportunity and gave huge discounts on shopping and other offerings. Brands from various...

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