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Snapdeal drums up FSSAI’s Eat Right India movement

Snapdeal to leverage its network to spread the message across 3,700 towns & cities

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NEW DELHI: E-commerce platform Snapdeal has joined forces with the ministry of health & family welfare to generate awareness about the Eat Right India movement being led by the Food Safety and Standards Authority of India (FSSAI).

Starting today, Snapdeal orders that are daily shipped to reach 92 per cent of India’s total towns and cities will have prominently placed customised information stickers about fortified products. 

The stickers will drive awareness about the  “+F” mark that identifies fortified foods and will educate consumers about the importance of fortified foods in fighting malnutrition. Snapdeal will also use its digital channels to disseminate information about the benefits of fortified foods in daily diets and how consumers can identify such products with the +F mark while buying online or offline. 

In addition to this, the company will also work closely with its sellers, delivery partners and third-party workers to deliver the message to a larger audience.

Snapdeal SVP Rajnish Wahi said, “Our support for the Eat Right Movement is an extension of our spirit to serve Bharat. We are proud to galvanise forces with Food Fortification Resource Centre (FFRC) and scale up communication in a short span of time, covering millions of people and impacting community behaviour positively.”

CEO FSSAI Arun Singhal highlighted that such mechanisms are certainly a great vehicle in taking key messaging to the grass-roots level for the benefit of our society at large. He encouraged other similar business models to come forward and disseminate the right messaging on safe, healthy and sustainable eating practices through their vast delivery network. 

“FSSAI has already issued a draft notification for mandatory fortification of edible oil and milk. In the near future, our people will be able to get recommended doses of micro-nutrients through the availability of fortified edible oil and packaged toned, double toned, skimmed milk or standardised milk fortified with essential vitamins like A and D,” added Singhal, urging people to start recognising the +F mark on five key staples.

While the Covid2019 pandemic has turned out to be the biggest socio-economic and health crises that the world has seen, there have been some silver linings too. It has brought a positive behavioural change in the nutritional habits of people and there is a heightened desire to know more about healthy eating practices, in both urban and rural areas.

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