Mumbai: Following the success of the Škoda Slavia launch campaign, Skoda Auto India has launched the second leg of the integrated campaign to promote Skoda Slavia to the Indian masses.

The campaign, created in collaboration with its agency partner, Publicis Worldwide India, consists of a series of five films that continue to push the Slavia journey forward.

The campaign is a part of SkodaAuto’s 2.0 philosophy of “Made of what really matters.”

The inaugural launch campaign undertaken earlier this year was built on the central thought – "The car that’s in your heart, is the car that really matters."

The campaign will use all necessary platforms, with a focus on digital and social platforms.

Publicis Worldwide India CEO Paritosh Srivastava said, "Slavia  is a real game changer for Skodain India, it’s a great product with a very bright future. The launch campaign did very well, and the challenge was to push the narrative of “Made of what really matters” further.” 

He further added, "This campaign focuses on the features but done the Skodaway with simplicity, warmth, and charm at the heart of it. The stories have universal appeal and will connect with audiences of all profiles across the country. As an agency, we have done some glorious work on Škoda in the past and are confident that this campaign will also do wonders for the brand."

The films take viewers through the lives of an Indian family and how each of the game-changing features of Slavia helps them navigate their everyday journey with humour and the right insights.

ŠkodaAuto India head of marketing Tarun Jha said, "We wanted to give each feature of the Slavia a pedestal of its own and break free from conventional methods of highlighting them. We wanted the campaign to have a crisp storyline with a touch of humour."

He further added, "Skoda believes in customer centricity and each feature is developed keeping our customers in mind. We are confident that the heart-warming campaign will create a lasting impression in the minds of our audiences."