ShareChat takes brands regional with language-first campaigns

Spearheading silent revolution in Indian social media advertising

MUMBAI: ShareChat, India’s own social media platform, put forward a strong showcase of its regional capabilities, especially in tier II, III and IV cities. Since the inception of its advertising-led monetisation in September 2019, ShareChat is driving new internet audiences from over 800 cities in India. The company has been experimenting with various advertising levers and witnessed 25+ successful campaigns across its regional languages.

ShareChat has enabled the platform for thousands of micro-influencers to work closely with brands and create unique brand experiences through UGC (user-generated content). The micro-influencer-led strategy drives word of mouth like messaging for brands, making brands more connected to its audiences.

ShareChat CBO Sunil Kamath said, “We have been witnessing a healthy growth since we opened our platform for brand integrations. Today, ShareChat is silently leading a social media revolution with brands focusing on regional outreach. Our regional strength in tier II, III, IV cities offer a unique proposition to brands with highly targeted language-driven campaigns”

“ShareChat has already developed immense brand confidence and many large consumer brands are partnering with us to gain a strategic advantage in the regional language speaking markets” added Kamath

Over the past six months, ShareChat has successfully executed more than 25 campaigns and worked with 15+ brands including the likes of Facebook, Coca Cola, Oyo, MTR, Airtel, Pepsi, Future Group and Snapdeal.

“Adoption of internet among native-language led regional audiences has helped ShareChat achieve a steep growth year over year. The app has evolved as a leader in non-English social media space, ranking in the Top 10 of Indian-headquartered publishers by downloads in 2019”, said App Annie VP of sales and support Junde Yu.

“In the last six months (or between Aug 2019 to Jan 2020), ShareChat has around 14 million DAU on average on both iPhone and Android Phone combined,” he added.

ShareChat has already built a 50-member sales team to drive the brand solutions, and are closely working with brands and media agencies. ShareChat currently has over 60 million monthly active users and is available in 15 languages including Hindi, Punjabi, Marathi, Kannada, Tamil, Telugu, Malayalam, Gujarati, Bengali, Odia, Haryanvi, Rajasthani, Urdu, etc.

Latest Reads
BharatPe appoints Ex-Walmart Labs' Ankur Jain as chief product officer

MUMBAI: BharatPe has strengthened its leadership team by appointing Ankur Jain as chief product officer. Ankur will be responsible for the complete product lifecycle and innovation at BharatPe. Jain is the fifth CXO at BharatPe and joins Vijay Agarwal (CTO), Nishit Sharma (chief revenue officer),...

MAM Marketing MAM
Hansa Customer Equity names Neeraj Pratap Sangani as COO

MUMBAI:  Hansa Customer Equity Pvt Ltd, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the chief operating officer.  Sangani is an alumni of UCLA Anderson School of Management and a keen proponent of behavioural economics having completed his professional certifications...

MAM Marketing MAM
WATConsult wins e-commerce mandate for Nobel Hygiene

Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the e-commerce duties for Nobel Hygiene, India’s first and leading makers of adult diapers. For the record, the company owns the adult diaper brand - Friends, the baby diaper...

MAM Marketing MAM
Digital marketing to see an upsurge in advertiser movement post-Covid

NEW DELHI: The Covid2019 pandemic has impacted the business community in a number of ways. However, the one industry that seemed to have gained from the pandemic is digital marketing. It was already growing at a rapid phase within the country and the lockdown came as a great catalyst for boosting...

MAM Marketing MAM
Challenge status quo through experiential marketing

MUMBAI: As brands around the globe are grappling with the Covid2019 pandemic, it has also raised questions about the future of experiential marketing, also known as the touch-and-feel marketing.

MAM Marketing MAM
These brands faltered in their communication

NEW DELHI: There have been ample researches by Kantar stating how important it is for the brands to have a voice amidst this lockdown and keep advertising. It has been insisted that brands stay creative, empathetic, and understand consumer needs as they work on their campaigns. 

MAM Marketing MAM
Expect completely new approach to employee policies: DDB Mudra's Rita Verma

MUMBAI: The Covid2019 outbreak has pushed HR departments to the top of the priority chain. The challenge before them is to rebuild and reinvent workplaces to safeguard the lives of their employees. In an interaction with, DDB Mudra Group EVP and head HR Rita Verma highlights...

MAM Marketing Above The Line
Investment vs returns: What ad agencies should know during Covid2019

Advertising and marketing agencies have witnessed a different horizon during the Covid2019 pandemic, especially the ones serving digitally. Several brands have diverted their marketing spends towards digital mediums, while several others still believe in traditional advertising as the sole solution...

MAM Marketing MAM
Fastrack x Ananya Panday: The Fit Outs collection of watches

MUMBAI: Fastrack launched its first co-created collection of Watches and Bags for girls with the youth style icon, Ananya Panday. The young girls of today have a fashion repertoire that ranges from a casual, sporty for everyday looks, bling look to make a fashion statement at a party and even an...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required