Mumbai: Samsung on Wednesday announced key organisational changes in India to generate more synergies amongst its various businesses as the company further expands its footprint in the country.

Three new teams are being created to improve operational synergies and consumer experiences. In that direction, the company has appointed CH Choi as the new division leader for the consumer electronics business, while Jinsock Lee will be the division leader for the network business and will be based in Mumbai. Jongbum Park will continue to be the division leader for the mobile business.

Mohandeep Singh will be new head - sales, marketing and operations for the consumer electronics business, while Raju Pullan will be the new head - sales and retail for the mobile business. Aditya Babbar will lead product marketing for the mobile business.

The managing director of Samsung R&D Institute Bangalore Dipesh Shah will also head a newly created India Customer Experience (ICX) and business strategy team to create multiple device experience for Indian consumers.

The new direct-to-customer team will be headed by Sumit Walia. Walia will also lead the corporate marketing team. A new enterprise business team will be headed by Akash Saxenaa.

Asim Warsi will be pursuing a different professional path and in that, he will continue to be engaged with Samsung India, said the company.

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