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Saatchi & Saatchi appoints Priti Kapur as ECD

MUMBAI: Saatchi & Saatchi India has appointed Priti Kapur as the executive creative director of the agency. She will be based in Delhi.

The news comes close on the heels of the announcement of Saatchi & Saatchi chief creative officer Ramanuj Shastry‘s exit from the company. Shastry will serve his notice period at the agency till February before he moves on to launch his own venture.

Talking about her new role, Kapur said, "I am looking forward to embracing the Saatchi culture that has made it so iconic around the World, and to doing the kind of media-neutral ideas that are redefining advertising today".

Saatchi India CEO Matt Seddon said, "I would like to publicly acknowledge Ramanuj for all that he has done for us over the years, the great work he has led, his indomitable spirit, wise counsel but perhaps most importantly of all the fun and friendship he has brought to Saatchis."

Shastry said, "Saatchi will always be a Lovemark for me. I‘d like to thank my wonderful team for their support and the equally wonderful clients for their good faith. Going ahead I will still be doing what I love - advertising. The only difference being now I will be working for myself."

Shastry had joined Saatchi & Saatchi in June 2009. Prior to joining Saatchi & Saatchi, he had also worked with Rediffusion DY&R as joint chief creative officer, Publicis India as NCD, McCann Worldgroup as senior creative director (India)and Ogilvy & Mather as copy supervisor (Mumbai).

Meanwhile, Kapur has spent the last four years as ECD at JWT Delhi. Prior to joining JWT she had worked at Leo Burnett and DDB in Singapore. 

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