MAM

&Prive HD campaigns for 'Jackie', 'Pele' etc premieres, presents first twin-screen trailer

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/09/27/%26Prive_HD.jpg?itok=z3AeH2Xa

MUMBAI: &Privé HD, the new premium English movie destination from the Zee stable, is leaving no stone unturned with a 360-degree marketing campaign promoting the Indian television premieres of movies like Moonlight, Pele, Jackie and Lion amongst others, across various digital and on-ground platforms.  

&Privé HD is all set to take you back in history to relive First Lady, Jaqueline Kennedy’s journey in the days following her husband’s assassination. 

The Oscar-nominated movie ‘Jackie’ directed by Pablo Larraín, premieres on 1 October.

Following the assassination of President John F. Kennedy, the First Lady fights through grief and trauma to regain her faith, console her children and define her husband's historic legacy. Jackie quickly realises that the days immediately after the assassination will determine how history will define her husband's legacy and how she herself will be remembered. 

Click here to experience the other side now.

With a strong emphasis on digital marketing innovation, &Privé launched a unique technology on its social platforms – world’s first twin screen trailer. The channel, which is specially designed for those who look beyond the usual and delve into the introspective minds of the protagonists, this technology gave viewers a sneak peek into what to expect from &Privé ahead of its launch. 

This distinctive technology enabled viewers to experience the other side of cinema with the help of a second device in a fun and engaging manner. While one screen showed the obvious, the other screen presented a second perspective, perfectly encapsulating and displaying the channel philosophy. All viewers need is two devices running simultaneously. 

On one device, log on to feeltheotherside.com and on the other, ftos.co. Enter the code on Device 1 and hit validate. Hit play on device 2 and experience the magic of two sides. 

This technology aims to redefine the movie trailer watching experience for the viewers, allowing them to connect with the film at a deeper level.

Along with technological innovations, &Privé also presented striking installations on-ground for the audiences. For the premiere of Moonlight, the channel created a larger-than-life installation of a gun on a rainbow coloured platform. In line with the theme of the movie, the gun signified the protagonist Chiron’s upbringing in a rough neighbourhood of Miami and his journey of becoming a gangster whereas the rainbow colours of the platform, which symbolizes the LGBT community, perfectly summed up his struggle with his sexuality. 

For the premiere of Pelé, &Privé HD paid an ode to the legendary footballer with a magnificent installation of a life-size goal post with the numbers 1281 made out of multiple footballs depicting the total number goals Pelé scored. 

&Privé HD is surely engaging viewers across platforms. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/24/Isobar.jpg?itok=DBOmWUL3
Isobar Launches In-housing Solution

Isobar, a global digital agency, has launched an in-housing solution to help businesses remodel their marketing approach on their digital transformation journeys.  Isobar’s In-housing solution, ‘Accelerate’ specifically enables clients to fast track their in-house capabilities.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/24/Bobble-AI.jpg?itok=3s2b4h_J
Bobble AI launches an interactive Cracker-Keyboard to celebrate a Pollution Free Diwali

This Diwali, Bobble Keyboard is here with an eco-friendly innovation to turn your Whatsapp conversations into fireworks. Bobble AI, a Gurgaon based leading startup in the technology space, announced their campaign #AzadiCrackersSe to spread awareness about celebrating Diwali in an eco-friendly...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/24/oppo.jpg?itok=q4KEHTeS
OPPO makes Gurugram Rapid Metro glow in the dark with "#BrightSideOfNight" campaign

OPPO India, a global smartphone brand, today launched a unique “#BrightSideOfNight” campaign for the ongoing festive season. As part of the campaign, OPPO has placed an innovative reflective external wrapping on the Gurugram Rapid Metro with “See The Bright Side of Night” text branding that glows...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/24/Imagica.jpg?itok=v6FQEEV9
Imagica unveils its brand new positioning as 'India's Biggest Amazement Park - There's nothing else like it!'

Encompassing over 100 world-class entertainment experiences, Imagica is set to own the space, as ‘India’s Biggest Amazement Park’. Via this new, differentiated brand positioning and supporting campaign, Imagica aims to break through the clutter by not only going beyond the concept of amusement.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/24/har.jpg?itok=boSTihHQ
Movie producers spend 35% of marketing budgets online

Long gone are the days when people decided to go for the movies based on the life-size posters of their favourite ‘stars’ acting in them or watching 90-second long trailers on television. Today, the buzz around a movie starts even before it goes on the floor, all thanks to the ‘good friend’ social...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/dentsuu.jpg?itok=3PLULrzp
Dentsu Impact bags digital mandate for HT Media's Radio Biz

MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has added another new mandate to its recently established Social Media Division, Dentsu Impact Digital. The agency has been awarded the digital mandate for all 3 radio businesses of the HT Media Group -  Fever FM, Radio Nasha and...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/nivia.jpg?itok=r-qnHO9E
NIVEA launches Hand Cream with a new festive campaign

MUMBAI: With the festival of lights around the corner, many people go out of their way to take care of themselves in order to look and feel their best. While everyone is busy prepping themselves from head to toe, one of the busiest parts of the body - our hands are often neglected. Keeping the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/nykaa.jpg?itok=KN8cIdrm
Katrina Kaif launches kay beauty in partnership with Nykaa

MUMBAI: Bollywood actor Katrina Kaif launched her beauty brand Kay Beauty, in partnership with India’s largest beauty retailer, Nykaa, in an unprecedented pan-India launch across 50 Nykaa stores and on the Nykaa website and app. Kay Beauty is created by Katrina with a vision to deliver high-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/mg.jpg?itok=0VBUqAKi
Benedict Cumberbatch to endorse MG Motor India’s upcoming electric car: the MG ZS EV

MUMBAI: MG (Morris Garages) Motor India today announced Benedict Cumberbatch as the face and ambassador for their upcoming Electric Car “MG ZS EV” in India. The announcement comes as a further extension of the ongoing association between two British icons.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories