NEW DELHI: For some celebs, it even pays to be pregnant. Shilpa Shetty Kundra and Kareena Kapoor Khan had been roped in as brand ambassadors by home pregnancy test kit maker Prega News when they were expecting a child. Now it’s the turn of Bollywood actress and Indian cricket team captain Virat Kohli's wife Anushka Sharma to follow in their footsteps. She is featuring in a new campaign by Prega News, a brand under Mankind Pharma.

Conceptualised by ADK Fortune, the ad showcases the beautiful journey of being pregnant and expecting a child. The two-month-long exercise will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports. The TVC will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that its reach can be maximised. 

Mankind Pharma CEO Rajeev Juneja said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have always inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.”

Added Anushka Sharma: “Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”