MAM

Mom-to-be Anushka Sharma is new face of Prega News

The brand has launched a new TVC featuring the pregnant actress.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/30/anushka.jpg?itok=PMg8ELdB

NEW DELHI: For some celebs, it even pays to be pregnant. Shilpa Shetty Kundra and Kareena Kapoor Khan had been roped in as brand ambassadors by home pregnancy test kit maker Prega News when they were expecting a child. Now it’s the turn of Bollywood actress and Indian cricket team captain Virat Kohli's wife Anushka Sharma to follow in their footsteps. She is featuring in a new campaign by Prega News, a brand under Mankind Pharma.

Conceptualised by ADK Fortune, the ad showcases the beautiful journey of being pregnant and expecting a child. The two-month-long exercise will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports. The TVC will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that its reach can be maximised. 

Mankind Pharma CEO Rajeev Juneja said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have always inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.”

Added Anushka Sharma: “Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/chimp.jpg?itok=NK8DOiB5
Chimp&z Inc bags GRD - The Superior Protein’s digital mandate

NEW DELHI: GRD - The Superior Protein has awarded its digital and performance mandate to Chimp&z Inc. The scope of work for the full-service digital marketing agency includes social media management, performance marketing, and website handling.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_143154_800_x_800_pixel.jpg?itok=P10vJZwp
Reckitt Benckiser leads Rs 45 crore funding round in Bombay Shaving Company

NEW DELHI: Consumer goods giant Reckitt Benckiser has led a Rs 45 crores funding round in Visage Lines Personal Care Pvt Ltd which owns Bombay Shaving Company. The round also saw participation from individual HNIs such as Rajesh Sud from Bharti Enterprises, Avaana Capital founder Anjali Bansal, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_131417_800_x_800_pixel.jpg?itok=L0ftzEAv
Jagadeesh J named VP-marketing at Unacademy

NEW DELHI: Bengaluru-based online learning company Unacademy has appointed Jagadeesh J as its new VP-marketing. The post fell vacant after Karan Shroff was promoted to the post of CMO in September last year.  Jagadeesh took to LinkedIn to share this professional update: “Hello Everyone! I am happy...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/digital.jpg?itok=QX9I6-5e
Digital Refresh Network wins integrated mandate for Mahindra's Krish-e

NEW DELHI: Digital Refresh Networks (DRN) has secured the pan-India mandate  for Krish-E by Mahindra, a new farming as a service (FaaS) business, introducing a digital era in farming. Krish-e is a business vertical that provides technology, access to equipment through rentals and multiple other...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_124512_800_x_800_pixel.jpg?itok=mJNU1bw_
FCB India wins integrated creative mandate for Lakme & Elle 18

NEW DELHI: FCB India has been awarded the integrated communication mandate of HUL-owned cosmetic brands Lakme & Elle 18 following a multi-agency pitch. The agency will lead the mandate powered with 360-degree communication strategies that are more adaptive and relevant to the current market...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/mpl.jpg?itok=enYUpM2b
MPL announces unique Employee Investment Plan; raises $500,000

Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, today announced that it has raised $500,000 from its existing employees as part of its unique Employee Investment Plan. MPL’s efforts to ensure that talent in the company is rewarded is not new. In September 2020, the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/hul.jpg?itok=7FllNgm_
HUL ad spends swell 19% in Q3 2020

Mumbai: FMCG behemoth Hindustan Unilever Ltd (HUL) has reported a 20 per cent growth in sales and 19 per cent rise in profit for the quarter ended 30 December 2020. Interestingly, the ad spends for the consumer goods major grew by 19 per cent y-o-y to reach Rs 1,392 crore for the quarter. In 2019,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/vigor.jpg?itok=eoxafei1
Vigor Media Worldwide bags PR mandate of Atulya

NEW DELHI: Ayurveda-based wellness brand Atulya has assigned its PR and communications mandate to Vigor Media Worldwide.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/choclate.jpg?itok=aRJPW5gQ
Indiluxe chocolates reflect the culinary canvas of India

Mumbai: In the run-up to Valentine’s Day, Indiluxe by Tata CLiQ Luxury and ASA by TajSATS have collaborated to create a limited-edition collection of artisanal chocolates that celebrate the flavours of India and also makes them an ideal gift for a special someone.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required