Nykaa launches Pink Friday Sale with new campaign

The TVC stars Bollywood actress Janhvi Kapoor

NEW DELHI: The Nykaa Pink Friday Sale, the brand's flagship beauty event, has flagged off with the launch of a new TVC campaign featuring actress and brand ambassador Janhvi Kapoor.

A 360-degree surround marketing plan with digital, OOH, TV, OTT content in six languages will cater to a wide audience pan-India. An intensive social media campaign involves influencers, micro-influencers and the Nykaa army, talking about their favourite picks from the Pink Friday Sale while using the Instagram filter created especially for the sale event. Exclusive video content by leading beauty bloggers is being rolled out on the Nykaa App under the ‘Explore’ section. This is a watch and shop format where the app users can learn beauty tricks, hacks, tutorials and discover various offers from the influencers while getting a chance to shop for the products showcased at the same time.

“The event of the Pink Friday Sale is a realisation of the customer trust and reach that Nykaa has in India. Thanks to months of preparation with our brand partners we are able to create unique offerings for our customers. Our tech and logistics teams ensure a seamless shopping experience online and offline, which truly delight our customers,” a Nykaa spokesperson said.

The sale includes beauty brands across makeup, skincare, fragrances, hair and accessories. Shop for Lakme, Maybelline New York, L’Oreal Paris, Nykaa Cosmetics for as much as up to 50 per cent off. Premium brands like Huda Beauty is on sale for up to 40 per cent off, while M.A.C Cosmetics, Estée Lauder, Smashbox, Kay Beauty, Bath & Body Works etc & the newest brand on board – Charlotte Tilbury – are participating with unmissable offers, revealing new deals everyday reflecting the appetite of the Indian consumers to invest in beauty.

Latest Reads
Chimp&z Inc bags GRD - The Superior Protein’s digital mandate

NEW DELHI: GRD - The Superior Protein has awarded its digital and performance mandate to Chimp&z Inc. The scope of work for the full-service digital marketing agency includes social media management, performance marketing, and website handling.

MAM Marketing MAM
Reckitt Benckiser leads Rs 45 crore funding round in Bombay Shaving Company

NEW DELHI: Consumer goods giant Reckitt Benckiser has led a Rs 45 crores funding round in Visage Lines Personal Care Pvt Ltd which owns Bombay Shaving Company. The round also saw participation from individual HNIs such as Rajesh Sud from Bharti Enterprises, Avaana Capital founder Anjali Bansal, and...

MAM Marketing MAM
Jagadeesh J named VP-marketing at Unacademy

NEW DELHI: Bengaluru-based online learning company Unacademy has appointed Jagadeesh J as its new VP-marketing. The post fell vacant after Karan Shroff was promoted to the post of CMO in September last year.  Jagadeesh took to LinkedIn to share this professional update: “Hello Everyone! I am happy...

MAM Media and Advertising People
Digital Refresh Network wins integrated mandate for Mahindra's Krish-e

NEW DELHI: Digital Refresh Networks (DRN) has secured the pan-India mandate  for Krish-E by Mahindra, a new farming as a service (FaaS) business, introducing a digital era in farming. Krish-e is a business vertical that provides technology, access to equipment through rentals and multiple other...

MAM Marketing MAM
FCB India wins integrated creative mandate for Lakme & Elle 18

NEW DELHI: FCB India has been awarded the integrated communication mandate of HUL-owned cosmetic brands Lakme & Elle 18 following a multi-agency pitch. The agency will lead the mandate powered with 360-degree communication strategies that are more adaptive and relevant to the current market...

MAM Marketing MAM
MPL announces unique Employee Investment Plan; raises $500,000

Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, today announced that it has raised $500,000 from its existing employees as part of its unique Employee Investment Plan. MPL’s efforts to ensure that talent in the company is rewarded is not new. In September 2020, the...

MAM Marketing Brands
HUL ad spends swell 19% in Q3 2020

Mumbai: FMCG behemoth Hindustan Unilever Ltd (HUL) has reported a 20 per cent growth in sales and 19 per cent rise in profit for the quarter ended 30 December 2020. Interestingly, the ad spends for the consumer goods major grew by 19 per cent y-o-y to reach Rs 1,392 crore for the quarter. In 2019,...

MAM Marketing MAM
Vigor Media Worldwide bags PR mandate of Atulya

NEW DELHI: Ayurveda-based wellness brand Atulya has assigned its PR and communications mandate to Vigor Media Worldwide.

MAM Marketing MAM
Indiluxe chocolates reflect the culinary canvas of India

Mumbai: In the run-up to Valentine’s Day, Indiluxe by Tata CLiQ Luxury and ASA by TajSATS have collaborated to create a limited-edition collection of artisanal chocolates that celebrate the flavours of India and also makes them an ideal gift for a special someone.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required