NEW DELHI- Former Hotstar VP marketing and user growth Nitin Agarwal has joined Purplle.com as a chief marketing officer. He will be in charge of Purplle’s marketing and growth.

Prior to this, Agarwal was associated with Sarva, an omnichannel fitness startup where he was leading the role of CMO and head of the digital business.

He has over 11 years of experience in creating new categories, building inspiring brands, and driving revenues across high growth, PE/VC backed businesses.

He worked with Hotstar for more than two years. Agarwal was instrumental in building ShopClues. He joined the brand in 2013 and helped it become the eighth unicorn in 2016. Apart from this, he led all marketing initiatives at ShopClues including branding & communication, media planning & buying, performance marketing, and mobile user acquisition.