MUMBAI: Rediffusion DYR has appointed Nisha Singhania as planning director.

Singhania, who will be based out of Mumbai, started her career with Grey, Mumbai, in 1997.

After serving there for five years, she joined Ambience Publicis in the planning department. She also did a short stint with Leo Burnett, after which she joined Grey once again, this time as senior planning director.

Rediffusion DY&R national planning director K Subramanian said, "We were looking for someone who could serve our organisation as a knowledge aggregator on various aspects such as consumers, brands and market trends. So, we got Singhania on board. She will spearhead all these activities out of the Mumbai office."
Talking about her new role, Singhania says, "My profile in Rediffusion calls for deeper understanding of consumers and mapping trends across categories and I believe that makes my role extremely challenging. Apart from this, I will also handle two more brands."