MUMBAI: Nike is all set to host basketball phenomenon - LeBron James - on a three-city tour of Asia. Designed as a cross-cultural exchange between James and young kids throughout Asia, the tour will make stops in Tokyo, Beijing and Hong Kong beginning 2 August.
 

 
From the first day James picked up a basketball, he has never played alone, and he's not about to start. James knows he is the sum of his experiences, those that he has shared with his mentors, coaches, teammates and fans. Through his Asia Tour Summer 2005, James and Nike hope to create new experiences for him with kids in Asia.
 
 
"I'm very excited about going to Asia. I've heard a lot of great things about the basketball culture in Asia, and I can't wait to meet the kids, and inspire them with my style of play, and be inspired by theirs," said James.
 
 
The LeBron James Asia Tour Summer 2005 will create a cross-cultural exchange between James and the people of Asia, especially the kids. As he connects with the kids of Asia, he will inspire and be inspired by them. The Tour will ultimately bring west to meet east, and east to meet west, and will be a great learning experience for everyone.

Beyond his dedication on the court, James is dedicated to making a difference off the court. In the US, James is the spokesperson for Nike's PE2GO program.

Implemented by NikeGo, Nike's signature US Community Service program, PE2GO helps increase the quality and quantity of physical education in schools where physical education classes have been reduced or eliminated.

During his tour through Asia, James will continue his spirit of giving back to the community by participating in a court donation in Beijing.

LeBron James Asia Tour Summer 2005 Schedule:
August 2 - 3: Tokyo
August 4 - 5: Beijing
August 6: Hong Kong