MAM
Report on Hindi News Viewership

Neeman's unveils ReLive Knits campaign with a call for sustainability

The sneakers are crafted from 100 per cent recycled PET bottles.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/18/photogrid_plus_1631956688302.jpg?itok=B35KcwiX

Mumbai: Neeman's, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign.

The campaign announces the launch of its ReLive Knits, a shoe made with 100 per cent recycled PET Bottles. The digital film featuring the three actresses highlights the brand’s ethos and its latest collection that boasts comfort, sustainability, technological innovation, and superior design.

According to the company, Pednekar was an ideal fit for the campaign as she is a renowned climate warrior and an advocate of sustainable living. “She exemplifies breaking of boundaries, and Neeman's, with the newest collection of sneakers and slip-on made with 100 per cent recycled PET Bottles has done the same,” it said.

"The truly spirited actress, anchor, designer, and fitness enthusiast Mandira Bedi on the other hand was a suitable pick for ReLive Kits as she is a true embodiment of donning many hats and, thus, perfectly channels Neeman's vision of crafting versatile footgear for anytime wear. Actress Samantha Prabhu too perfectly reflects Neeman’s values of shattering stereotypes and challenging the status quo, with one-of-a-kind choices that make her stand apart," said the company.

According to Neeman's, the new line of shoes actively reduce carbon footprints and build towards a better tomorrow. In ReLive Knits, the other materials used include bamboo insoles, castor bean oil, natural and recycled rubber.

“With this planet-friendly collection, we have taken another significant step towards creating footwear that cares for the environment without compromising comfort and style,” said Neeman’s founder Taran Chhabra. "As per the research by Quantis, a sustainability consulting group, sneaker production accounts for 1.4 per cent of the global greenhouse gas emissions. In stark contrast, each pair of the ReLive Knits is made with eight PET bottles, and so far, we have recycled more than one million plastic bottles for this new sustainable collection. We are determined to change how Indians wear shoes, one step at a time."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/social-beat.jpg?itok=to_8Aoci
Sanfe appoints Social Beat to handle its social media marketing account

Social Beat has been appointed as the social media marketing agency for Sanfe, which is India’s women's grooming brand.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/20.jpg?itok=GEWjQmSH
Myntra to host its first-ever Creator Fest on 2 December

Mumbai: Myntra is getting ready for its first-ever on-site event for creators on 2 December in Mumbai as part of its long-standing commitment to empowering the creator ecosystem. Ahead of Myntra's 17th annual "End of Reason Sale," the eagerly anticipated event "Creator Fest" will honour and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/19.jpg?itok=5AHSXRYm
Crosshairs Communication wins Formula 11 Karting PR mandate 

Mumbai: On Wednesday, Crosshair Communications announced that it had won the PR contract for Formula 11 Karting, Next-Gen Karting. The agency will be responsible for the brand's visibility and public relations, along with media duties. In addition to this, Crosshair Communications will also handle...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/rohit_jain.jpg?itok=a5iQWHT8
IAMAI appoints Rohit Jain as the new chairman 

Mumbai: The Internet and Mobile Association of India (IAMAI) has appointed Lionsgate Emerging Markets Asia MD Rohit Jain as the new chairman of their Digital Entertainment Committee for the period of 2022 to 2024. Jain will succeed ZEE5 Global head Amit Goenka. Adding to this, IVM Podcast head Amit...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/ajay_kakar.jpg?itok=JBm8Mc7U
Ajay Kakar of Aditya Birla Capital, retires

Mumbai: Ajay Kakar, who had held the fort at Aditya Birla Capital as chief marketing officer for the last 15 years, has hung up his boots. In a LinkedIn post , Kakar has spoken about his retirement, expressed his gratitude to the Aditya Birla Capital team, and has discussed vividly about his long...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/18.jpg?itok=rrypi19x
Bonito Designs on boards Rishi Sharma as chief marketing officer

Mumbai: Bespoke home décor and design solutions and premium interior design company, Bonito Designs strengthening their leadership team – has brought Rishi Sharma on board as chief marketing officer. Sharma will work very closely with Bonito Designs' CEO Amit Parsuramka.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/santosh_padhi.jpg?itok=f2tBScbt
Wieden+Kennedy India and Jindal Shadeed Oman collaborate for FIFA 2022

Mumbai: Wieden+Kennedy, an independent creative agency, and Jindal Shadeed Iron and Steel, a privately owned integrated steel producer in the Persian Gulf Region, collaborated to bring to life a creative platform that celebrates Omani strength and resilience through its love for football. W+K India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/siddharth-rajni_daswani.jpg?itok=Zzb08OwQ
What makes us stand ahead of the curve is our beautifully crafted work: SoCheers’ Siddharth Devnani & Rajni Daswani

Mumbai: Short for "Social Cheers," SoCheers was born with the desire to celebrate brand stories, achievements, and people. It started back in 2013 as an end-to-end digital marketing agency, infusing creativity into ever-evolving advertising technology to enable end consumers to interact with brands...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/maway.jpg?itok=KC7UpOdo
Amway India forays into skin nutrition segment with ‘Artistry Skin Nutrition’ line

Amway India has announced that it will reposition its premium skincare brand Artistry as "Visibly Healthy Beauty" by branching out into skin nutrition with the Artistry Skin Nutrition line in India.

MAM Marketing MAM