MAM

MS Dhoni & daughter Ziva bond in new Oreo campaign

With this campaign, Oreo plans to take the ‘stay playful’ narrative a notch higher.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/01/05/dhoni.jpg?itok=ThQo1hMO

NEW DELHI: Cookie brand Oreo is further fortifying its promise of infusing a dose of fun in everyone’s life with its latest campaign #OreoPlayPledge. With this campaign, the brand is putting its purpose into action and inspiring people to snooze away from their busy lifestyles and take a pledge to create and cherish the much-needed moments of fun with their loved ones.

This sentiment will be brought alive by the much-loved father-daughter duo – former team India cricket captain, MS Dhoni and his daughter, Ziva Dhoni. The latest ad film offers Oreo fanatics a glimpse of Dhoni and his daughter’s playful connection on-screen.

Mondelez India associate director – marketing (biscuits) Sudhanshu Nagpal said, “In current times, amidst blurring lines between personal and professional life, carving out valuable family connection moments has come to assume even more importance. So, we are launching this new campaign called #OreoPlayPledge to infuse positivity and inspire our consumers to create more play-connect time with their loved ones in times ahead.”

MS Dhoni said, “Shooting with Ziva for the first time was a delightful experience for me. It was fun to share our playful moments on screen with Oreo, our favourite cookie. Ziva and I had a great time on the set for the new campaign, #OreoPlayPledge which has a beautiful message. It inspires you to make a commitment to take out time to connect playfully with your family. This is a challenge I’ve personally faced as a parent too and it feels great to be associated with Oreo to spark a positive change with the power of playfulness.”

The new TVC, conceptualised by Publicis Group for Mondelez India, showcases MS Dhoni and Ziva Dhoni on a bright Sunday morning, baking a cake for Ziva’s mom. However, this task comes with a twist. For every Oreo cookie they place as garnish on the cake, they take a pledge to spend more time with each other. The funny and mischievous conversation and playtime between Dhoni and Ziva ends with a sweet ‘twist, lick, dunk’ moment reiterating the thought that, “The more we stay playful, the more we connect.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_181443_800_x_800_pixel.jpg?itok=u99W6Miq
Eggoz Nutrition unveils its 'Extra In The Ordinary' campaign

Mumbai: Eggoz Nutrition, a Gurgaon-based consumer-oriented and integrated farmer egg brand has launched a new campaign called 'Extra In The Ordinary.' Produced by Some Place Nice, the campaign was launched online, utilising a combination of static and video assets to reach the target demographic...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_150012_800_x_800_pixel.jpg?itok=Ty9BytXk
Wow appoints Nikita Jaswaney as head of innovation

Mumbai: Personal care brand Wow Skin Science has announced the appointment of Nikita Jaswaney as head of innovation, in order to strengthen its senior team. In this role, Jaswaney will be at the helm of product innovation and development for Wow Skin Science, Wow Life Science, and Body Cupid. She...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_140210_800_x_800_pixel.jpg?itok=9J3lcaZz
Yulu brings in Rupini Raman as HR head

Mumbai: Homegrown shared electric mobility company Yulu has brought Rupini Raman on board as head of human resources (HR). In this new role, her key responsibilities will be to build Yulu into a preferred employer brand, scale up the talent pool, and create an inclusive, enriching and progressive...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_135157_800_x_800_pixel.jpg?itok=v2RPAEVU
WATConsult celebrates 15 years of inception with NFT

Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India has completed 15 years of its inception this month. To commemorate the milestone, WATConsult has created a digital artwork in the form of NFT (non-fungible token). Titled ‘Once a WATizen, always a WATizen,' it...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_122231_800_x_800_pixel.jpg?itok=F-N1q4Br
The Mavericks wins PR mandate for e-cycle brand Hero Lectro

Mumbai: Following a competitive multi-agency pitch, The Mavericks India, a reputation management advisory firm, has announced that it has won the national communications mandate for Hero Lectro e-cycles. As part of the engagement, The Mavericks will work with Hero Lectro to drive specific...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_121344_800_x_800_pixel.jpg?itok=hsPkEZP3
Freshworks' Girish Mathrubootham named 'Digital Person of the Year' at IDA 2022

Mumbai: Freshworks CEO and founder Girish Mathrubootham has bagged the 'Digital Person of the Year' award at the recently concluded India Digital Awards (IDA) 2022, organised by the Internet and Mobile Association of India (IAMAI). Instituted in the year 2009, IDA is one of the oldest awards for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/sahil.jpg?itok=nqBipplM
m/Six names Sahil Sachdeva as national digital head

Mumbai: m/Six, GroupM’s youngest outcome-based agency has announced the appointment of Sahil Sachdeva as the national digital head on Monday. He will be based out of Gurgaon and will report to m/Six India head and senior VP Saket Sinha.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/222.jpg?itok=lX6u2RgB
Havas Media Group India elevates Uday Mohan as president & chief client officer

Havas Media Group India has announced the elevation of Uday Mohan to the role of president and chief client officer, effective immediately. Mohan will continue to report into Havas Media Group India CEO Mohit Joshi. This is aligned with Havas Group India's vision of building strong leadership...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/amit_verma.jpg?itok=aJuqQrGD
We want to grow our user base two-fold & daily rides by 3X in 2022: Rapido's Amit Verma

MUMBAI : For those of us who have spent precious stretches of time stuck in traffic jams during rush hour, the thought of getting on a bike and zipping through the traffic has definitely looked appealing. It is this everyday challenge that Rapido, a bike taxi service seeks to help overcome. The...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required