MUMBAI: Mid Day has launched its new lifestyle section, Your Life, with sample copies being sent along with dabbas to office goers in South and Central Mumbai through the legendary Mumbai dabba service.
 

 
This is the first ever for a print media brand, with over 100,000 consumers have been targeted through this sampling exercise which will also take place in local trains, colleges, cinemas and multiplexes. In addition to extensive sampling, this section is also being promoted through outdoor, print, radio and cinema, states an official release.
 
 
Your Life is the new lifestyle section from Mid Day that covers food, shopping, health and fitness, fashion among a host of other issues in an all colour daily section.
 
 
Developed with inputs from research carried out over the last few months, this section appeals to the changing tastes and aspirations of the emergent middle class Mumbai consumers. Designed to function as a 'how to', 'what to' and 'where to' guide, Your Life is positioned as a better living guide for Mumbai.