MAM
Report on Shemaroo

MG marks another first; an all-women crew manufactures 50,000th Hector in Vadodara, Gujarat

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/25/mg.jpg?itok=mhufmrNb

In a development that comes as a testament to gender parity across workplaces, MG Motor India has manufactured its 50,000th MG Hector with an all-women crew in Gujarat’s Vadodara. The initiative has created a new benchmark while celebrating ‘Diversity’ – one of the core pillars of the automaker – as women led the end-to-end production. In this first-of-its-kind development, women-only teams were involved in panel-pressing of sheet metal and welding to painting jobs as well as carrying out post-production test runs.

MG Motor India has its state-of-the-art manufacturing facility in Gujarat’s Halol (Panchmahal district). The British legacy automaker features an industry-leading 33% share of women in its workforce, wherein female professionals work shoulder to shoulder with their male counterparts across all business functions.

Speaking on the development, Rajeev Chaba, President & Managing Director, MG Motor India, said, “MG has always been a progressive brand with diversity, community, innovation, and experiences as our cornerstones. We believe that it is something that has broadened our perspective as a brand and unlocked efficiencies in every aspect of our business operations. The rollout of our 50,000th MG Hector by an all-women crew comes as an honour to their contributions and hard work. It also demonstrates that glass ceilings no longer exist even in an erstwhile male-dominated industry such as automobile manufacturing. We believe that it will inspire more women to join the automotive industry in India and abroad.”

Taking on the mantle further, MG aims to achieve 50% gender diversity in its organization in the future and pave the way for a balanced workforce. Since its inception, as its core focus area, the brand has worked closely with the local panchayats near its Halol manufacturing plant. Doing so has encouraged more young women to work in a safe and secure environment at the MG plant. 

Since 2018, MG has hired many female associates in its manufacturing facility via various initiatives. Today, these women are driving core areas of manufacturing at the facility. MG’s state-of-the-art Halol manufacturing facility is further equipped with Automated Guided Vehicles (AGV) and Robotic Process Automation (RPA) for various workshops. RPA is used by the automaker in Body Shop for Robotic Brazing, Paint Shop for Robotic Primer and Top Coating, and GA Shop for Robotic Glass Glazing.

If trained well, both men and women handle the machinery with equal competency. This forward-looking approach makes MG more gender-inclusive in an otherwise labour-intensive automotive sector.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619095463564.jpg?itok=VA_oRpnG
On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%

Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production practices. Now, beauty brand L’Oréal Paris has announced its sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619075136291.jpg?itok=kl3ExQnh
Akhil Almeida is new head of marketing at Aegon Life

MUMBAI: Digital life insurance company Aegon Life has onboarded Akhil Almeida as its head of marketing. In this role, Almeida will be responsible for heading the company's branding, communication, and other digital marketing functions.  Almeida has more than 16 years of experience in various...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619071031749_2.jpg?itok=UsRFdJaE
Pankaj Gupta joins Coinbase from Google Pay

NEW DELHI: In an attempt to build a strong team from scratch, American cryptocurrency exchange company Coinbase has appointed Pankaj Gupta as its vice president - engineering and site lead for India. Before joining Coinbase, Gupta was leading Google Pay Engineering in APAC.  To expand its...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619070902751.jpg?itok=HDjT6uLy
Sanchita Roy takes over as head of strategy at Havas Media Group India

Mumbai: Havas Media Group India has strengthened its leadership team with Sanchita Roy taking over as head of strategy on Thursday. Roy had joined the group as head of west to manage the overall Mumbai operations in 2020 and carries over 19 years of experience in media planning and strategy.  In...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/herbalife_nutrition.jpg?itok=Y9FQ_jxE
IPL 2021: Herbalife Nutrition partners with Royal Challengers Bangalore

MUMBAI: Herbalife Nutrition is now the official nutrition partner to Royal Challengers Bangalore (RCB) for the 2021 season of the India Premier League. The global nutrition brand is known for fueling the performance of several sporting teams and athletes globally and this association reflects the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/vineeta_singh-kaushik_mukherjee.jpg?itok=MVA5fqhp
From the verge of closing shop, SUGAR Cosmetics delivers 49X returns to investor

MUMBAI: How many people know that the now cult-favourite beauty brand of Gen Z and millennials, SUGAR was once on the verge of shutting shop due to lack of funding? The direct-to-consumer SUGAR Cosmetics founded in 2015 by IIM Ahmedabad alumni Vineeta Singh and Kaushik Mukherjee is one of the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/img_21042021_153715_800_x_800_pixel.jpg?itok=Z45_2cVb
Panasonic India forms new strategic business division - Spatial Solutions

NEW DELHI: Panasonic India has unveiled its new Spatial Solution Division, a move to expand the company's strong presence in the smart home solutions market. The Japanese electronics giant has also promoted Dinesh Agarwal as the new joint managing director of Panasonic Life Solutions.  In this new...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/img_21042021_140427_800_x_800_pixel.jpg?itok=8nNu0MaV
Madison Media wins 23 new businesses in FY 2020-21

Mumbai: Madison Media has created a record by winning 23 new accounts in a financial year, the agency said in a press statement. Amidst the nationwide lockdown and work-from-home, the new business wins amounted to a billing of $211 million as per Convergence New Business Report published in March...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/img_21042021_132611_800_x_800_pixel.jpg?itok=tcsOlDNn
Washington Sundar signs on as Anker brand ambassador

MUMBAI: Chinese electronics company Anker has roped in Washington Sundar as its brand ambassador. From now, Sundar will helm all major campaigns for the brand across media platforms. The cricketer is also expected to appear in his first promotional TVC for the brand very soon.  The partnership...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required