NEW DELHI: McCann Erickson has bagged the creative account of Dabur Chyawanprash to become the latest addition in the existing six-agency roster of Dabur India.
Confirming the development, Dabur India stated that Dabur Chyawanprash creative business was allotted to McCann while the Gulabari account was clinched by one of its roster agencies, Bates India.

On the win, McCann president Santosh Desai said, "We presented our perspective on the future of the brand (Chyawanprash). We gave inputs on strategic and creative, and I think the client liked our plans for the brand in the final analysis."

On being selected for one of the trusted Indian household brands, Desai added, "It's exciting as well as challenging. It's a huge responsibility. Its a matter of great pride to handle this brand and take it forward."

On the recent media reports, in which there were rumours of retrenchment in the agency, Desai clarified, "First of all the accounts (which McCann conceded), which were reported, were part of global realignments which had taken place a long time back. Secondly, I had gone on record saying we are actually on verge of acquiring new business and if you are adding new clients, then you don't do retrenchment. The reports were baseless and now since we have won the account, this validates my point anyway."

The Dabur Chyawanprash and Gulabari accounts were previously handled by Leo Burnett. Dabur and Leo Burnett announced their decision to part ways last week and accordingly, the client reportedly invited three agencies Lowe, McCann and Bates for the account.