MUMBAI: After a multi agency pitch that involved agencies like JWT, Ogilvy and Mega Vision, Lowe Lintas has won the creative duties of Matix Group‘s Matix Fertilisers & Chemicals.

Linterland, the agency‘s specialist rural communication and marketing arm, has bagged the media duties and the rural marketing account. The account size pegged at Rs.50 million would be headed by Lowe Lintas Executive Vice President D.K. Guha.

The Matix Group, a subsidiary of the Datamatics Group is building a path-breaking Greenfield fertilizer complex. This multi faceted project that will create direct and indirect employment as well as introduce farmers to world-class fertilizers and agro products will be a boon to rural sector in Eastern India.

Lowe Lintas‘ clients include Unilever, Idea, Tata Tea, Bajaj Auto Ltd, ICICI Life Insurance, BPCL, Britannia, ET Now and BBC World News.