Report on Shemaroo

Looking for a new job? Kool Kanya invites you to attend these workshops to help you find greater opportunities!

In the aftermath of the COVID-19 pandemic, over 4 million young professionals lost their jobs. This staggering figure calls for both government and corporate bodies to adopt large-scale measures to generate job opportunities for the youth, and keep education and training on track to avert further harm to the country's workforce. The pandemic has been particularly hard on young women, younger youth and youth in lower-income segments. Young people are concerned about the future and their place within it. 

Kool Kanya, a career-building platform for women, has taken up the initiative of  providing knowledge and support with respect to resumes, cover letters and essentially, the entire job hunt process. They have assembled a list of reputed specialists to conduct workshops on various topics that would be beneficial to a lot of people looking for guidance in the unprecedented current scenario. Planning higher education overseas, creating a resume using apps like Canva, drafting the perfect cover letter, how to make a great first impression, using LinkedIn to get noticed by recruiters and giving an interview with supreme confidence - these are topics on which some experts will hold extensive, informative sessions in order to aid young professionals put their best foot forward when it comes to finding suitable job openings.

Talking about the initiative, Vanshika Goenka, Founder, Kool Kanya said, "Ever since the pandemic hit and the lockdown was announced, several companies across sectors have taken to job cuts, along with salary reductions and leave without pay. The youth have been grappling with these issues, struggling to hold on to their careers that for most, are hanging by a thread. Young women especially lack the networks and access to expertise that can give them the confidence to keep charging ahead. That is why we decided to organize these workshops, once each week, and offer support to budding professionals to get them back on the wagon." 

"Salaried jobs, once lost are hard to retrieve especially amidst a crisis like the one we are facing. As the nation started opening in a phased manner from June, some jobs came back. But the recovery was largely in informal jobs. It is time we work in tandem to bring back normalcy in the job market and we believe one of the major steps to achieving this is readying the workforce for a new, remodeled system."

Also, as we now live and work in globally interdependent communities, infectious disease threats such as COVID-19 need to be recognized as part of the workscape. To continue to reap the benefits from global cooperation, we must find smarter and safer ways of working together. Organizations will also appreciate the cost-savings of replacing full-time employees with contractors who can stay connected digitally.

In light of this anticipated shift, we have begun to understand how the COVID-19 quarantines that required millions to work from home affected job opportunities, work productivity, creativity, and innovation. Thus, workshops and knowledge-sharing sessions such as these can go a long way in helping young women upgrade and optimize their professional journey.

Latest Reads
Oracle unveils world's first ad measurement tech for 3D in-game environments

KERALA: Cloud major Oracle has unveiled the world's first ad measurement technology for 3D in-game environments that could help marketers to understand more about advertising performance in video games.  The latest updates to Oracle Advertising and Customer Experience (CX) include impressions...

MAM Marketing MAM
Cycle Pure Agarbathi’s #PrayForEveryone film goes viral

Mumbai : In catastrophic times such as the one our world is going through currently, everyone from the Pope to the common man is in need of a prayer. Little wonder then that a universal prayer initiative by Cycle Pure Agarbathi to #PrayForEveryone, has gone viral on social media platforms.

MAM Media and Advertising Ad Campaigns
Garmin India signs Mandira Bedi as brand ambassador for its smartwatches & accessories

MUMBAI: Pivoting towards strengthening the brand reach, Garmin India, a has signed television presenter and fitness coach Mandira Bedi as its brand ambassador. The popular face of many TV shows, host of cricket matches and now an icon of fitness, Bedi will promote Garmin smartwatches and...

MAM Marketing Brands
Prashant Bhojani named chief marketing officer for Rapaport India

Mumbai: The Rapaport Group has appointed Prashant Bhojani as the new chief marketing officer for its India business. Bhojani will drive the marketing and communication activities of Rapaport India. He will lead the marketing of a powerful set of new initiatives that will add value for the brand’s...

MAM Media and Advertising People
Meraqi Digital bags digital marketing mandate of OK Play

Mumbai: Kolkata-based marketing consultancy Meraqi Digital has bagged the digital mandate of homegrown toy brand OK Play. As part of the mandate, the agency will be responsible for managing and enhancing the brands digital properties, which include the website, social media platforms along with SEO...

MAM Media and Advertising Account
Brands pay homage to the ‘silent heroes’ on International Nurses Day

Celebrated world over as the birthday of Florence Nightingale, 12 May or ‘International Nurses Day’ recognises the work of nurses around the globe. Since the beginning of the pandemic, compromising their own safety.

MAM Marketing MAM
Mayank Jain joins CarDekho Group as CEO – new auto business

Auto-tech company CarDekho has further fortified its leadership team by appointing Mayank Jain as CEO of its new auto business. He will be responsible for strengthening the organisation’s new auto offering, and deepening engagement with OEMs, dealer network and other enterprise partners.

MAM Media and Advertising People
Mercedes-Benz elevates Pradeep Srinivas as marketing head

German premium carmaker Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing Amit Thete.

MAM Media and Advertising People
LG Electronics India pledges $5.5 million to support Covid-relief efforts

Consumer durable firm LG Electronics India has pledged $5.5 million for Covid-relief efforts and set up medical infrastructure to aid the battle against the novel Coronavirus in India. The company said as part of this initiative, it will set up 10 makeshift hospitals across India in association...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required