Mumbai: Lintas C:EX Entertainment, a vertical under MullenLowe Lintas Group’s newly introduced division Lintas C:EX (Lintas Creative Executions) has announced Shailendra Jha as its lead content advisor – fiction originals. The appointment is effective immediately.
Lintas C:EX Entertainment is a strategic foray by MullenLowe Lintas Group into the original and branded content space. The group had recently appointed Yogesh Manwani as president to lead its content business. Shailendra Jha’s appointment gives Lintas C:EX Entertainment an additional impetus for creation of premium fictional content Ips, said the statement.
In this role, Jha will be responsible for driving Lintas C:EX Entertainment’s content output through the lens of an entertainment expert and providing strategic direction to the team.
“For Lintas C:EX Entertainment, collaborating with like-minded storytellers to curate a slate of original content IPs is a key purpose. Shailendra’s appointment is a step in the direction of furthering our vision of telling impactful and entertaining stories," said Lintas C:EX Entertainment president Yogesh Manwani. "We are happy to associate with him on this journey and look forward to his contribution in helping curate an inimitable slate of fiction originals.”
Before making his foray into the entertainment world, Jha was executive editor of TV Today group, where he was a core member of the team that launched India’s first-speed news channel Tez. He led the content teams of AajTak and Tez during this tenure. He has also directed multiple talk shows including the BBC shows HardTalk India and Face to Face.
Previously, Jha held the content leadership position at Star India (The Walt Disney Company) where he led various content initiatives across top entertainment channels like Star Plus, Star Bharat and Life Ok.
In his two-and-a-half-decade-long career as content creator, Jha has straddled the worlds of both – news and entertainment. He was responsible for creating and writing "Grahan" – a Hindi crime drama series streaming on Disney+ Hotstar. He has also received acclaim and recognition for "Tumhare Bina," a short film written and directed by him, which went on to become a finalist at the Tokyo International Short Film festival recently.
Commenting on his new role, Shailendra Jha said, “I am delighted to associate with Lintas C:EX Entertainment at a time when streaming entertainment in India is witnessing significant growth and the demand for premium content is on the rise. The time is ripe for varied stories and storytellers like Lintas C:EX. I look forward to working with Yogesh and the Lintas leadership to curate and create good stories.”
