Kellogg's India has announced that it will take advantage of India's growing snacks market by unveiling Cheese Snackers, a brand new range of products. The company has entrusted advertising and promotion for this range to Leo Burnett.

Kellogg's India is counting on the Cheese Snackers range to add a new dimension to its business in the country, an official release informs.

An aggressive campaign (TV, print and outdoors) is expected to roll out early next month, the release states. The new snack will first make its presence felt in Chennai. The range will then be gradually rolled out across the rest of the country.

Leo Burnett India claims to be one of the top 10 agencies in India. Its client list includes The Coca-Cola Company, Procter & Gamble, Heinz, Fiat, Pillsbury, Bajaj and Dabur.