MAM

Kantar appoints Guillaume Bacuvier to lead Worldpanel

Josep Montserrat elevated to the role of non-executive chairman of the company.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/14/photogrid_plus_1631599868871.jpg?itok=6Cvnq-R8

Mumbai: Data-driven analytics and brand consulting company Kantar on Tuesday announced the appointment of Guillaume Bacuvier as global chief executive officer (CEO) of its consumer panel division Worldpanel. Bacuvier succeeds Josep Montserrat, who has been elevated to the role of non-executive chairman of the Worldpanel business. Both appointments are effective from 13 September. 

Most recently, Bacuvier was group CEO of dunnhumby Ltd, a global leader in customer data science for the retail and CPG/FMCG industry. He led a commercial and technological transformation of the business, involving material investment in the company's product portfolio, and both acquisitions and divestments to strengthen the company's competitive positioning. Over his four-year tenure, dunnhumby improved its operating performance and expanded its customer base across the globe whilst improving employee engagement and customer satisfaction.

Prior to dunhumby, Bacuvier was at Google for more than a decade, holding a number of senior roles, culminating in vice-president, advertising solutions, EMEA where he was responsible for all aspects of the core online advertising business in the region, including commercial P&L for Google’s Doubleclick and Analytics business. He started his career as a strategy consultant in BoozAllen Hamilton’s TMT practice before moving to Orange Group where he was responsible for messaging services for all Orange OpCos. He holds an MBA from INSEAD and a graduate degree in industrial economics from Université Paris-IX Dauphine.

“The next phase of growth for our Worldpanel business will be heavily influenced by technology and advanced data analytics, and Guillaume’s expertise and experience will prove invaluable," said deputy CEO and CFO Ian Griffiths.

Montserrat joined Worldpanel in 1994 and was appointed CEO of the Worldpanel business in 2007. Over 14 years, he has built a world-renowned business that serves as industry currency standard data in almost 50 countries. He built the Worldpanel business on the foundations of strong employee culture.

“In Josep, we have a leader who understands deeply that great businesses are built by teams with a passion for what they do. He excels at channeling that passion into great outcomes for his clients," said Griffiths. "The data and insights generated by Josep and his team, quite literally helped supermarkets keep their shelves stocked during the pandemic period. We thank Josep for his incredible contribution to Kantar so far and look forward to his continued leadership in his new role.“

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/song-fest.jpg?itok=GomgML3x
Songfest India brings in Tanushree Paul as VP - accounts & content

In a bid to strengthen its content arm, Songfest India has brought Tanushree Paul on board as vice president, accounts and creative.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_151452_800_x_800_pixel.jpg?itok=SeGstwAN
Kantar's Link AI is now available on its market research platform

Mumbai: Data-driven analytics and brand consulting company Kantar has announced that Link AI, its AI-powered ad testing solution is now available on Kantar Marketplace, its market research platform. Launched in June 2020, Link AI is the first fully AI-powered solution to be featured on Marketplace...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/img_28012022_150327_800_x_800_pixel.jpg?itok=JW5vyWt0
Dr Mahendra Bhadouria named as OMA Living CEO

Mumbai: Homegrown home furnishing brand OMA Living has named Dr Mahendra Singh Bhadouria as the chief executive officer. Bhadouria will be responsible for the entire GTM, sales, delivery, operations,   and profitability of the company. A seasoned industry veteran with nearly three decades of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/bingo.jpg?itok=SVSJ7Snu
OMD Mudramax launches AI-backed media buying tool Bingo

Mumbai: OMD Mudramax, part of the DDB Mudra Group, has launched Bingo, India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterprise clients. According to a statement, Bingo took approximately 18 months from conceptualisation to launch and two patents have been...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/kn.jpg?itok=kt4DtPko
Kia India onboards MyungSik Sohn as chief sales officer

Mumbai: Auto major Kia India on Friday announced the onboarding of MyungSik Sohn as chief sales officer (CSO), with immediate effect.  Sohn has been associated with Kia Corp for 27 years, and during his last position, he served as general manager in China. Throughout his illustrious career with Kia...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/yeddd.jpg?itok=X9AKsLFo
Yezdi makes a bold comeback with #NotForSaintHearted campaign

Mumbai: Classic Legends Pvt Ltd, the Indian company that re-introduces iconic marquee motorcycle brands in the market has launched its cult brand Yezdi with a film titled #NotForSaintHearted, that unveils its daring positioning. The campaign is live across the brand’s online platforms.  Conceived...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/indigo.jpg?itok=yrZUDPz2
Indigo Consulting appoints Sanjeev Kumar as senior VP

Mumbai: Indigo Consulting, a Publicis Groupe company, has appointed Sanjeev Kumar as senior vice president – customer success and operational excellence. The company's chief growth officer Krishna Chandaluri will be transitioning to lead his growth mandate as Kumar takes over the baton from him....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/ritik.jpg?itok=i6DYkBw2
Games24x7 signs Hrithik Roshan as the brand ambassador of RummyCircle

Mumbai: Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms. 

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_184513_800_x_800_pixel.jpg?itok=bbI1tRGr
India fastest-growing market globally at 14.6%: dentsu Global Ad Spend Forecast report

Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent, followed by the US, Russia and Canada, according to dentsu's Global Ad Spend Forecast report. Digital forecast is expected to increase 9.6...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required