MAM

Isobar India launches 'Isobuzz'- a tool to tackle new-age influencer data intelligence

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/07/isobar.jpg?itok=tRdapJio

MUMBAI:  Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of Isobuzz, a unique  solution-based tool that will help map influential people on social media - considered to be subject matter experts across a variety of fields. Launched in association with Qoruz, the agency’s technology partner, Isobuzz will analyse the influencers’ content, the engagement value that they create and their follower-base.

Isobuzz will offer solutions to challenges such as identifying the right set of influencers for a brand, along with their followers. This, in turn, will help the brand understand if the influencers are a match to brand product’s ideal target customers. The tool will also help in measuring the effectiveness of the influencer and the brand’s overall campaign communication strategy.  

Commenting on the launch, Isobar India chief operating officer Gopa Kumar said, “With all kinds of influencer strategies in place and a lot of them becoming experimental in nature, content still needs to be tailored for the brand’s advantage. Isobuzz has been developed for creative brand advocacy, which will help with quality creation/co-creation of content. With the measurement of influencer marketing becoming more scientific in nature, Isobuzz will focus on mapping the virality-potential of an influencer and the influencer content.”

Speaking about the tool,  Isobar Social  national head Aakriti Sinha said, “Influencer marketing budgets are changing every year. Also, they are constantly driven by ROI and measured for impact and quality. Isobuzz is designed to help with the most important step of influencer discovery. After all, brands are choosing their influencer associations as carefully as their brand ambassadors, especially on social media. Measurability in this case becomes imperative, and as we build content around influencers with brand integrations, Isobuzz will give a detailed analysis of influencer content performance along with their follower-base understanding and whether or not the association has had the desired impact.”

Qoruz chief executive officer Praanesh Bhuvaneswar mentioned, “Brands are heavily reliant on story-telling based narratives to attract the attention of audience, and influencer-centric strategy is pivot in these instances. At Qoruz, we believe in a data-first approach to influencer-planning and ideation. In our initial discussions with Isobar, we realised Isobar’s strong intention to set a new standard as a creative-tech firm by launching Isobuzz for influencer marketing. This sets an example for the marketers of the country for a scientific approach towards influencer space. The team at Qoruz is very excited to partner with Isobar on this initiative of bringing Isobuzz solution to brand partners of Isobar and up the advocacy game!"

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/toi.jpg?itok=tJtQjM2s
TOI innovates, brings out double newspaper during the weekend

On 19 September, the newspaper readers were in for a surprise as there was not one but two Times of India newspapers at the doorsteps of the readers. Initially, they were confused, but later they realised that the publisher had done this intentionally to seek their attention and create a richer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/virat.jpg?itok=0ydVcPEe
Edtech brand Great Learning tells perseverance is key to success

NEW DELHI: Great Learning has launched its first multi-film ad campaign featuring brand ambassador, Virat Kohli. The campaign consists of a series of ad films titled, ‘Power Ahead - Jo Seekhta Hai Wahi Aage Badhta Hai’. It focuses on the importance of lifelong learning and showcases how upskilling...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/anil_kapoor.jpg?itok=vKVzU5MP
IPL partner Cred launches TVC with Anil Kapoor

NEW DELHI: CRED, a high-trust community of creditworthy individuals, merchants and institutions, has come on board as the official partner of the most awaited event of the year, the Indian Premier League 2020. CRED has kickstarted the journey of making this year’s IPL more rewarding for all players...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/akshay_kumar-policybazaar.jpg?itok=jcxk3F_R
Policybazaar's new spot pushes health & term life insurance

NEW DELHI: Policybazaar.com has launched its new television campaign “AapKiSideHai”. The ad campaign features Policybazaar’s brand ambassador, Akshay Kumar, highlighting the brand's promise of embracing a holistic customer-centric approach while helping to bridge the insurance protection gap in...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/19/chess.jpg?itok=lHnb5sXN
AI-based chess board maker Square Off introduces two new products

Harish Thawani, the founder of Nimbus and Neo Sports is one mean competitor who loves the mental battle the game of chess provides. Are there any other players amongst media executives who want to rise up to the challenge? This one is for Thawani and for them.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/moanxz.jpg?itok=6lhEzyZg
PHD Appoints Monaz Todywalla as CEO for India

Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz held the role of VP of growth & strategy at Wavemaker India. PHD APAC CEO James Hawkins said, “We could not have asked for a more experienced,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/somany.jpg?itok=PSMsA4o5
Somany Ceramics styles Mumbai Airport

Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport. The campaign was done in association with Times...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/whitlpool.jpg?itok=4eeVaqU_
Whirlpool to sponsor ESPNcricinfo for IPL 2020

NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020. As part of the association, Whirlpool will bring alive the IPL fever through one-of-a-kind flagship shows,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/amrit.jpg?itok=gzv-1KYz
22feet Tribal Worldwide ropes in Amrit Panigrahi to lead transformation consulting & technology practice

NEW DELHI: In a move to bolster its digital transformation and brand experience offering, 22feet Tribal Worldwide, part of the DDB Mudra Group, has appointed Amrit Panigrahi to lead its transformation consulting and technology practice. Amrit will closely work with  22feet Tribal Worldwide...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required