MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the creative and digital partner for Diageo India. Being India’s leading beverage alcohol company, Diageo houses an outstanding collection of premium brands that includes Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Royal Challenge, McDowell's No 1, Smirnoff and Captain Morgan.
Isobar India won the account following a multi-agency pitch and will manage the duties out of its Bengaluru office. As per the mandate, Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge.
Diageo India executive vice president & portfolio head Amarpreet Anand comments “We are very happy to bring Isobar on board as our partners on some of our most prestigious brands in India, to handle the mandate of creative and digital across different brands. At Diageo, we are constantly trying to build a strong agency ecosystem and onboard the right set of creative minds to build our brands. Isobar bring their insights on brand building in the creative space and digital-first thinking which will be of much value.”
Isobar South Asia group MD Shamsuddin Jasani states, "We have grown from being a digital agency to an agency for the digital age. I am very happy that Diageo has appointed us as the integrated agency for Antiquity and Captain Morgan, along with awarding us the digital duties for Signature and Royal Challenge. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies aiming at business transformation through the creative use of digital.”