Mumbai: Cricket fever is a widely recognised phenomenon in India that skyrockets during every big tournament, and even more so during the homegrown Indian Premier League (IPL). In this context, global television brand and consumer electronics company TCL has reiterated its commitment to officially sponsor Sunrisers Hyderabad (SRH) for the third time in a row for the upcoming T20 league.
As a part of the contract, the TCL brand logo will appear on the upper non leading arm right of the players' jersey.
“The SRH squad had consistently exhibited exceptional resilience, perseverance, hard work and commitment to give their best," said TCL India head of marketing Vijay Kumar Mikkilineni, on the association. “This year, SRH is betting on young and dynamic players like Bhuvneshwar Kumar and Nicholas Pooran, who can fulfil their quest for another IPL title. The team is filled with young blood as well as quite experienced players that effectively resonate with Indian Cricket fans. Our association with SRH allows us to follow our passion for Cricket and provide state-of-the-art TVs to consumers so that they don’t miss out on a single on-field moment.”
“Hyderabad happens to be a big market for us and we are sure the SRH team will play brilliantly and augment our popularity not only among the sports fans but also amongst the people of the city in general,” he further added.
With the continued partnership with SRH, the consumer electronics brand aims to strengthen its bond with consumers and the cricket community and establish its stance in the sports ecosystem. This association of TCL and SRH would further help the brand strengthen its roots in the city of Hyderabad, said the statement.
“We are sure that this relationship will be beneficial for the brand as well as the SRH team and we aim to make our partnership more powerful," stated Sunrisers Hyderabad CEO K Shanmugam. "TCL as a brand focus on going beyond boundaries to deliver satisfaction to the customers with their range of products. We also share the same values as a team and through this strong partnership with TCL.”