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IOA ropes in MPL Sports Foundation as Principal Partner for Tokyo Olympics

MPL Sports will be the kit partner for both the 2022 Games.

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New Delhi: Indian Olympic Association (IOA) on Thursday roped in MPL Sports Foundation, the community initiative of esports platform Mobile Premier League (MPL), as its principal partner for the upcoming global sports events.

As part of the association, the foundation became the Principal Partner for the Indian contingent at the upcoming Tokyo 2020 Olympics as well as the 2022 Commonwealth Games and Asian Games. Further, sports and athleisure brand MPL Sports was also named the official kit partner for the Indian contingents for both the 2022 events.

“India has the potential to become a global sports superpower. One of our goals with MPL Sports Foundation is to democratise opportunities in sports and esports for our vastly talented youth. We are honored to partner with IOA and hope that this will be a long-standing association. We look forward to working together to develop the future of sports in India,” said Mobile Premier League (MPL)co-founder and CEO, Sai Srinivas.

The partnership comes on the heels of the announcement of the first ever Olympic Virtual Series (OVS), organised by the International Olympic Committee (IOC), ahead of the Tokyo Olympics. Esports will also be a medal event at the 2022 Asian Games. 

MPL Sports Foundation aims to raise awareness and transform the sports and esports landscape in India, by identifying athletes from all walks of life and providing them a platform to develop and showcase their skills, it said in a statement on Thursday.

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