MUMBAI: Brand consultancy, Interbrand, announced a series of senior staff promotions, aimed to create a revised leadership structure globally and for the South Asia region. Gonzalo Brujó is now the global chief executive officer (CEO). Brujó succeeds Charles Trevail, who will take on the role of executive chairman. Another key people development also took place with the elevation of Ashish Mishra as the CEO of India & South Asia.
Brujó has been global president since February 2021, leading day-to-day operations of Interbrand whilst maintaining leadership of the company’s growth agenda, which builds off his highly successful tenure as global chief growth officer. He spent more than 15 years scaling the Interbrand business in Europe, Latin America and the Middle East.
“It’s a great honour to step into this senior leadership role at Interbrand at such a pivotal moment,” said Brujó. “The role that brands play in our lives is fundamentally changing – as is the world we live in. Branding is no longer a moment in time, and the brands that stand still will quickly lose relevance. I am excited to partner with our world-class clients and employees to achieve game-changing results in this rapidly shifting landscape.”
Ashish Mishra also spoke about what contributed to its consistently high performance in the local and adjacent markets. “We are the world’s premier brand consultancy and I’m privileged and honoured to be leading growth in these key markets to greater heights. But what’s more satisfying is the fact that we have been able to drive some much-needed shifts in the Indian business mindset. Elevating branding to a respectful, strategic status; getting a seat for branding at the management and board levels; encouraging the advertising and packaging design-bred marketing fraternity to begin to see brands as a strategic tool to drive business value. It also establishes the consciousness around the idea of brand value and valuation through our IPs - Best Global Brands and Best Indian Brands.”
These elevations highlight Interbrand’s push to make what it calls “Iconic Moves”, which are bold steps taken to help brands leap ahead of customer expectations and drive competitive advantage. Iconic Moves are a part of pivotal shifts in the world of brands and branding being driven by Interbrand worldwide, according to the company.
Currently, Interbrand India, a full-service consultancy started in 2013, will step up the branding practice across the region by letting their brands drive broader business arena opportunities, and developing more efficient business models, according to the company.
