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Infectious launches campaign for UBQOOL.Com

MUMBAI: Mumbai based advertisement company Infectious launched its first campaign for educational portal UBQOOL.com.

The campaign includes three television commercials (TVC) which show how the site makes learning interesting and easy for kids to master tough subjects like mathematics, science and geography. The campaign also requests parents to partner their kids in learning rather than just passively following up. Actress and mother of two Juhi chawala is the brand ambassador of the campaign as well as the co- promoter of UBQOOL.com.

UBQOOL director Debu Mishra said, "Infectious brought to the table their understanding of consumer behavior and helped us reposition the brand. The campaign is all set to bring in some freshness into a segment, which hasn‘t really been innovative. Our partnership will build upon it as we grow."

"We wanted to appeal to the Indian ‘Tiger Moms‘ who are keen to see their children succeed, but are helpless bystanders, because of the wall created between them and their children by the system of formal education," said Infectious founder Nisha Singhania.

Infectious founder Ramanuj Shastry added, "The creative idea was to celebrate the joys of learning together. Parents are the best teachers and UBQOOL.com gives the mantle back to them‘.

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