MAM
Report on Hindi News Viewership

IKEA enters Bengaluru with eCommerce & mobile shopping app

The Swedish retailer already has an online presence in six other cities in India.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/17/photogrid_plus_1623925141319.jpg?itok=-xjDX8mV

Mumbai: Swedish home furnishing retailer IKEA on Thursday announced the launch of its eCommerce services and mobile shopping app in Bengaluru. The people of Bengaluru will now be able to choose from over 8,000+ functional and sustainable home furnishing products and solutions from the furnishing giant’s website.

This announcement comes soon after the brand opened its second IKEA India store in Navi Mumbai in December 2020, and the recent online entry into Gujarat. IKEA’s much awaited Bengaluru market entry, led by eCommerce and mobile shopping app is the first step in entering the market and marks a significant milestone in the Swedish retailer’s new retail direction which aims to bring it closer to where people are, focusing on both digital and physical formats with an omnichannel approach.

IKEA already has an online presence today in Hyderabad, Mumbai, Pune, Ahmedabad, Surat, and Vadodara.  

The IKEA online store will provide solutions, inspiration and ideas which reflect the home furnishing needs of the many people in Bengaluru. The newly launched IKEA mobile shopping app features product recommendations, ratings, and reviews, along with easier searching and browsing experience. The app also allows customers to add the products to their shopping list even while physically browsing through the products in the store. Customers can also find a built-in barcode scanner which will help them learn more details about the products, including materials and dimensions.

IKEA India CEO & chief sustainability officer Peter Betzel said, “Karnataka is a very important market for IKEA and Bengaluru is one of the largest home furnishing markets in India. We will bring a complete omnichannel offer to the market and are excited to take the first step now with the launch of our eCommerce channel and meeting the many people in Bengaluru with their aspirations and dreams for a better life at home. IKEA will also open a big IKEA store, close to 400,000 sq. ft. in Nagasandra within a year. The store will be connected to the Nagasandra metro station, supporting faster and greener commute for the many people to the IKEA store. Over time, we will also open a city centre store within Bengaluru to be even more accessible and connect with many more people.”

Over the next five years, across different IKEA businesses in Bengaluru, the company plans to engage around 2500 workers directly with 50 per cent diversity across all levels and will generate close to 1200 indirect jobs linked with its business operations. IKEA works with nine Home Furnishing suppliers in Karnataka including a social entrepreneur engaging 1200 local artisans, thereby increasing its local sourcing footprint in the state. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/20.jpg?itok=GEWjQmSH
Myntra to host its first-ever Creator Fest on 2 December

Mumbai: Myntra is getting ready for its first-ever on-site event for creators on 2 December in Mumbai as part of its long-standing commitment to empowering the creator ecosystem. Ahead of Myntra's 17th annual "End of Reason Sale," the eagerly anticipated event "Creator Fest" will honour and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/19.jpg?itok=5AHSXRYm
Crosshairs Communication wins Formula 11 Karting PR mandate 

Mumbai: On Wednesday, Crosshair Communications announced that it had won the PR contract for Formula 11 Karting, Next-Gen Karting. The agency will be responsible for the brand's visibility and public relations, along with media duties. In addition to this, Crosshair Communications will also handle...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/rohit_jain.jpg?itok=a5iQWHT8
IAMAI appoints Rohit Jain as the new chairman 

Mumbai: The Internet and Mobile Association of India (IAMAI) has appointed Lionsgate Emerging Markets Asia MD Rohit Jain as the new chairman of their Digital Entertainment Committee for the period of 2022 to 2024. Jain will succeed ZEE5 Global head Amit Goenka. Adding to this, IVM Podcast head Amit...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/ajay_kakar.jpg?itok=JBm8Mc7U
Ajay Kakar of Aditya Birla Capital, retires

Mumbai: Ajay Kakar, who had held the fort at Aditya Birla Capital as chief marketing officer for the last 15 years, has hung up his boots. In a LinkedIn post , Kakar has spoken about his retirement, expressed his gratitude to the Aditya Birla Capital team, and has discussed vividly about his long...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/18.jpg?itok=rrypi19x
Bonito Designs on boards Rishi Sharma as chief marketing officer

Mumbai: Bespoke home décor and design solutions and premium interior design company, Bonito Designs strengthening their leadership team – has brought Rishi Sharma on board as chief marketing officer. Sharma will work very closely with Bonito Designs' CEO Amit Parsuramka.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/santosh_padhi.jpg?itok=f2tBScbt
Wieden+Kennedy India and Jindal Shadeed Oman collaborate for FIFA 2022

Mumbai: Wieden+Kennedy, an independent creative agency, and Jindal Shadeed Iron and Steel, a privately owned integrated steel producer in the Persian Gulf Region, collaborated to bring to life a creative platform that celebrates Omani strength and resilience through its love for football. W+K India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/siddharth-rajni_daswani.jpg?itok=Zzb08OwQ
What makes us stand ahead of the curve is our beautifully crafted work: SoCheers’ Siddharth Devnani & Rajni Daswani

Mumbai: Short for "Social Cheers," SoCheers was born with the desire to celebrate brand stories, achievements, and people. It started back in 2013 as an end-to-end digital marketing agency, infusing creativity into ever-evolving advertising technology to enable end consumers to interact with brands...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/maway.jpg?itok=KC7UpOdo
Amway India forays into skin nutrition segment with ‘Artistry Skin Nutrition’ line

Amway India has announced that it will reposition its premium skincare brand Artistry as "Visibly Healthy Beauty" by branching out into skin nutrition with the Artistry Skin Nutrition line in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/le-mill1.jpg?itok=7yZ6XcmJ
Tata CLiQ Luxury partners with Le Mill to strengthens its luxury fashion portfolio 

Lifestyle platform Tata CLiQ Luxury has partnered with Cecilia Morelli Parikh and Julie Leymarie to introduce Le Mill, a multi-brand luxury fashion house. The platform has expanded its existing luxury fashion category with this launch by offering consumers renowned international brands across...

MAM Marketing Brands