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Nearly 80% of urban consumers use ecomm portals for online product research: GroupM report

WPP’s GroupM and Wunderman Thompson in partnership with Amazon Ads launched the ‘Content Strategies for the New-age Digital Consumer’ playbook. According to the report, nearly 80 percent of urban internet users in India use ecommerce portals for online product research.

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Purplle launches new campaign featuring Sara Ali Khan

The leading beauty e-commerce platform Purplle.com has launched its latest brand campaign featuring bollywood actress Sara Ali Khan. With this campaign the brand aims to position itself as “Har Indian Ka Beauty Destination”. With this it Purplle repositions itself from mass, premium, to super-...

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Rural India sees a three-fold growth in the usage of e-commerce apps: Report

Rural India is on the periphery of an e-commerce revolution. There has been a massive increase in the number of users of e-commerce apps in the last six to eight months, according to the latest edition of the Rural Barometer Report.

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Digital will account for 49% of OTC advertising in 2023: Zenith report

Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will expand by 7.6 per cent in 2022 and five per cent in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report published on Monday. Digital will account for 49 per...

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E-commerce in India sees uptick of 77% between 2020 and 2021: Report

E-commerce in India has witnessed an uptick of 77 per cent between 2020 and 2021 with tier-2, tier-3 cities leading maximum transactions according to a report by conversation media platform Bobble AI.

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