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How the MensXP Shop became the rising star of a media entity

As a top-rung digital publication dedicated to men’s lifestyle, MensXP has been going through a massive transformation since adding commerce to its bouquet. The switchover from being a media entity to full-fledged retail operations wasn’t easy or hiccup-free.

iWorld Over The Top Services
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Throwback2020: The great show that Indian e-commerce industry put up

It was more than a decade-and-half long journey for the e-commerce industry in India to grow from a ticket booking platform to an  offeror of everything - from a needle to a car - online.

Specials Year Enders
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TV ad revenues recover by 86% in Q2 : ICRA

After bearing the brunt of the initial shock of the pandemic, TV broadcasters saw a strong sequential recovery of 86 per cent in advertising revenue in Q2. Although it was lower by 20 per cent year-on-year basis.

Television TV Channels Viewership
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How virtual sales across categories improved during Covid-2019

NEW DELHI: The online sales of jewellery, used cars, and furniture segment witnessed a huge spike in terms of traffic and sales during the lockdown period, representatives from some of the most popular brands claimed in a recent panel discussion on enhancing the virtual shopping experience in the...

MAM Marketing MAM
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Festival season will be the golden quarter for ecommerce players: Criteo Report

New Delhi: Criteo has released its Holiday Report 2020 highlighting key trends in the online e-commerce industry in the much-awaited festive season including Rakshabandhan, Big Billion days and Diwali. The report highlights the top trends observed for the highly thriving e-commerce market in India...

MAM Marketing MAM

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