MAM

IdeateLabs appoints Divya Ajitkumar as business head

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/09/idate.jpg?itok=_tVlyFvb

MUMBAI: IdeateLabs, one of India’s largest independent full-service digital-first creative agencies has roped in Divya Ajitkumar as Business Head. She will be based out of the Mumbai office and will be reporting to the Director, Vrutika Dawda.

Divya has over a decade of experience in the digital space, having worked in highly organized and evolved markets with exposure to cutting edge technology and access to top tier publishers and clients in geos like NYC and London. Her roles involved collaborating across cross-functional teams like display, performance, search, affiliate and social and her core expertise lies in setting-up processes and solving complex business problems.

Prior to joining IdeateLabs, she has worked with companies like, WeWork, O&M, iProspect and Starcom MediaVest managing brands like Coca-Cola, Samsung, Avon, Honda and RIM amongst others. Her new responsibilities at IdeateLabs involve building new business as well as growing existing ones, planning, strategizing, managing campaigns, growing P&L, and managing stakeholders.

  IdeateLabs director Vrutika Dawda said, “Divya brings a lot of experience coupled with fresh ideas to the table. Her business values and ideals fit right into the culture and DNA of IdeateLabs. Divya will be playing a crucial role in multiplying businesses and strengthening relationships with existing and new clients along with the stakeholders. We look forward to having her on board, to aggregate and enhance the business.”

Commenting on her new role, Ajitkumar commented, “At IdeateLabs I have found a role that is both challenging and interesting.  Given the tremendous pressure to succeed in the Indian market, the only way to survive is to stand heads and shoulders over the rest. Where the differentiation between agencies is starting to blur, IdeateLabs has decided not to add to the chorus by being another commodity focused agency. Rather we are investing in products and IPs that drive value for clients through actionable results. Clients today have become just as digitally savvy as the agency. We are at the crux of a defining shift in the marketplace where we are seeing a lot of clients question the value of an agency. What they seek is a partner, a guide, an extension of themselves. Capitalizing on key moments to drive their agenda is critical. Through digital, your opportunity is immense to demonstrate value addition by creating different business models that can help amplify their ROI.”

IdeateLabs, one of India’s largest independent full-service digital-first creative agencies . It is a fired-up group of professionals from the creative, tech and marketing worlds. While its clientele exceeds 75 well-known Indian and International names, its portfolio spans across varied business verticals. Its clientele includes renowned brands like Hiranandani Communities, Brand Factory, Future Group, HDFC Bank, Magma Finance, Hafele, Kalpataru, Fullerton India, Franklin Templeton Mutual Funds to name a few. IdeateLabs specializes in taking brand challenges and turning them into opportunities that deliver tangible and valuable results. IdeateLabs has its headquarters in Mumbai and satellite offices in Singapore and Dubai.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/saatchi.jpg?itok=VzDpNBTr
Scarecrow M&C Saatchi Appoints Vijay Assudani as creative director

NEW DELHI: In a move to strengthen its creative team, Scarecrow M&C Saatchi recently appointed Vijay Assudani as creative director.  Prior to this he worked with Lowe Lintas and before that, he was in Leo Burnett Orchard. Vijay has worked on brands like ICICI Prudential Life Insurance, Videocon...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/sriram.jpg?itok=kGVojePj
Moving Walls appoints D Sriram to board of advisory

NEW DELHI: Moving Walls has appointed D Sriram, current chairman of Ebiquity China, to its board of advisory to upscale its business transformation and expand its business in north Asia. Sriram said, "I've long been a fan of the power of data and programmatic buying and the promise it holds of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/wojoo.jpg?itok=7l084VNo
Qwikcilver launches ‘The Gifting Carnival’ for festive season

BENGALURU: Following participation from over 200 brands in 20 categories, Qwikcilver, a Pine Labs company, and a global leader in end-to-end gifting and stored value solutions today announced the launch of the second edition of ‘The Gifting Carnival’. Kickstarting in two phases, the first phase has...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/vivo.jpg?itok=MTqpz5bP
#BoycottIPL trends as Vivo retains title sponsorship

NEW DELHI: Talk about brand image and India’s favourite sporting tournament, Indian Premier League (IPL), has found itself in a tough spot after the news of it retaining Chinese mobile brand Vivo as its title sponsor came out last evening. Soon after, #BoycottIPL started trending across social...

MAM Media and Advertising Sponsorship
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/okc.jpg?itok=SP5czZAR
OkCupid rolls out new product feature Stacks

NEW DELHI: This week OkCupid is rolling out the biggest mobile app redesign globally in the brand’s history, including playful icons and a new matching system — “Stacks” —  that consolidates multiple discovery methods into one, making it even more fun to find the type of person you’re looking for....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/svf.jpg?itok=aiMcuoB_
SVF Brands and ITC Nimyle collaborate to unveil the Nimyle Petathon campaign

SVF Brands and ITC Nimyle have joined hands, yet again, for a new campaign launched today titled #NimylePetathon. This is an exclusive initiative to secure our beloved pets from any kind of germs by keeping the floors clean and safe for them.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/Nishant%20Pitti.jpg?itok=O3dlAi_E
"We are focusing on ROI marketing spends": EaseMyTrip's Nishant Pitti

NEW DELHI: The travel industry had come to a standstill until domestic flights resumed. EaseMyTrip.com co-founder and CEO Nishant Pitti shares that the situation for the travel industry is slowly improving with a daily increase in the number of passengers for domestic travel. 

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/Ajay%20Mehta.jpg?itok=n4hlR6YH
Local, corporate & digital is Kinetic India's OOH plan

NEW DELHI: The Covid2019 pandemic seems to have hit some industries harder than others, including events, experiential and out of home (OOH). The OOH industry saw a good year in 2019. According to the FICCI-KPMG report, the industry witnessed a growth of five per cent to reach a size of Rs 34...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/Raksha%20Bandhan.jpg?itok=C0UZC-Q9
Brands ride high on Raksha Bandhan ad campaigns

NEW DELHI: Raksha Bandhan is a festival of love and bond between a brother and sister and is all about creating special moments. As businesses across verticals have started operations, brands are encashing the opportunity through campaigns over digital media. The foremost reason brands roll out...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required